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Partnership since 1999

 

Technologies for a green future: The focus of the collaboration is on strategically aligned, interdisciplinary corporate and product communication that positions the international group in business and politics as a solution provider for climate-friendly technologies and supports sales along the entire customer journey.

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The customer and us

The Voith Group sets global standards in the fields of hydropower generation, drive technology for industry and vehicles, and paper production. Voith technologies are driving the global transformation towards climate protection, as they help to reduce CO2 emissions and conserve resources. With 22,000 employees, €5.5 billion in sales and locations in over 60 countries around the world, Voith is one of the global players on the road to a sustainable future. This needs to be supported effectively with strategic communication on a broad scale. A task that we fulfill with our entire consulting and communications portfolio and our sustainability expertise. This has resulted in many years of trusting collaboration. We have already supported all areas of the Group with strategy development and measures in internal and external communication as well as product campaigns, crisis communication, lobbying and CEO positioning. All with the common goal of effectively advancing climate-friendly technologies in drive technology, energy generation and paper production for global decarbonization.

Our tasks

Consulting

Communication strategy
Corporate communication
CEO communication
Lobbying
Change processes
Internal communication
Crisis communication

PR/Communication

Industry, corporate, product PR
Topic setting, storytelling
Trend and topic analysis
Content management
Monitoring
Corporate communication
Trade fair communication

Digital

Websites
Social media
Performance marketing

Sustainability

Sustainability communication

Creation

Campaigning
Corporate communication
Film/moving image
Dialog marketing
Trade fair design

PR and content marketing

Target group-specific content along the customer journey, especially in the field of drive technology for the manufacturing industry and mobility on road, rail and water. We provide a channel- and target group-specific communication strategy across the entire customer journey: from the trade press in print and online to the digital Voith channels, social media and websites to printed sales materials and the digital customer magazine “Perspectives”. At the heart of our content strategy is good storytelling that conveys highly technical topics in a clear and customer-centric way. Voith benefits from a wide range of synergies, from stringent communication to lead generation, which noticeably supports sales.

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Digital Marketing

Digital communication has two decisive advantages over print products: it can be networked with other digital channels and it can be tracked. For these reasons, we transformed the customer magazine Perspectives into a new digital edition with Voith Turbo. We developed a creative concept for this that offers highly intuitive access to the various thematic blocks and individual topics with the help of an animated start page. Our content managers take care of CMS maintenance and fill the digital magazine with content, linking it via social media or other digital formats. By tracking the website, we can see which topics are performing well with users and adjust the content accordingly in order to generate qualified leads.

Consulting: Clear goals, coherent communication strategies

Whether it’s crisis communication, lobbying or CEO communication, we start by defining the objectives and developing a consistent communication strategy. This holistic consulting approach is the basis of our long-standing, successful partnership. For example, in the internal “Accelerate” campaign, in which we provided communication and consulting support for change processes within the company. Right through to the development of a new 2030 mission statement.





Further work

Stadtwerke Gmünd - Image campaign
Gmünd municipal utilities
Stadtwerke Gmünd Image
Stadtwerke Gmünd - Image campaign
Gmünd municipal utilities
Kaiser - Corporate Design
Emperor
Kaiser Backformen
Kaiser - Corporate Design
Emperor
Alnatura - Product image campaign
Alnatura
Alnatura Image-Kampagne Milder Apfel
Alnatura - Product image campaign
Alnatura
Deutsche Post - Sustainability offensive
Deutsche Post
Deutsche Post Nachhaltigkeitsoffensive
Deutsche Post - Sustainability offensive
Deutsche Post
Dr. Schaette - Brand identity and packaging
Dr. Schaette
Dr. Schaette Markenauftritt Packaging
Dr. Schaette - Brand identity and packaging
Dr. Schaette
Holle - Corporate Identity
Holle
Holle Markenauftritt CI
Holle - Corporate Identity
Holle
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