For the third time in a row, Alnatura is the most popular food brand among Germans. In 12th place among all brands, Alnatura is the strongest food brand, leaving established food brands such as Coca Cola and Milka behind. This was the result of the representative study “The Germans’ favorite brands” conducted by the Forsa Institute on behalf of Brandmeyer Markenberatung. Over 3,000 Germans aged 14 and over were asked about their favorite brand (4.9.-9.10.2018). Of all the brands mentioned, Alnatura is the most frequently mentioned food brand, as it was in 2014 and 2016.