Sustainability communication
is our core competence

For more than 25 years, we have been working for companies for which what is now referred to as “sustainability” was the actual founding impulse. Sustainable and green topics, especially organic farming, have always been an essential part of our work – in the development of brands, packaging design and communication.

Against this backdrop, sustainability has become one of our core competencies. We now work for a wide variety of brands and companies – across all sectors – and offer a comprehensive range of services in all areas relating to sustainability strategy and sustainability communication.

Not only advising, communicating and reporting – but also doing. As an agency, we therefore set ourselves the highest standards in terms of sustainability.
More information on sustainability at Eberle.

Eberle wins the German Sustainability Award 2024

As a “pioneer for the transformation towards a more sustainable future”, we were the first advertising agency ever to be awarded the German Sustainability Award 2024 in the Advertising & PR category.

Nachhaltigkeitskommunikation: Werbeagentur Eberle Sieger des Deutschen Nachhaltigkeitspreis 2024
Nachhaltige Werbeagentur Nachhaltige Werbeagentur

Sustainability strategies

We develop brand and sustainability strategies. We work together with our customers in workshops to develop the foundations for this. On the one hand, this involves sustainability issues as part of a classic brand strategy process and, on the other, the development of sustainability strategies in order to derive fields of action for sustainability management within the company.

The Eberle sustainability matrix below illustrates possible strategic approaches in the context of different starting situations:

 

Sustainability communication: Sustainability matrix of the Eberle advertising agency

 

Together with a network of partners, we support our customers throughout the entire process or in individual steps – no matter where they are in the sustainability process.

Our services include
Strategic consulting for sustainability processes
Implementation of materiality analyses
Support with competition and stakeholder analyses
Roadmapping: definition of goals, measures, KPIs
Sustainability aspects as a component of brand strategies
Nachhaltige Werbeagentur - Bienenstock Nachhaltige Werbeagentur - Bienenstock

Sustainability communication

Transparency and credibility are key elements of sustainability communication. Only those who communicate credibly strengthen their own brand. The time horizon also plays a role, not just short-term measures, but above all continuous communication pays off and creates credibility. And finally, all communication should be based on a strong central idea.

 

4 Success factors in sustainability communication

1 Authenticity
Nachhaltigkeitskommunikation - Authent
2 Transparency
Nachhaltigkeitskommunikation - Transparenz
3 Timeline
Nachhaltigkeitskommunikation - Zeitachse
4 Central idea
Nachhaltigkeitskommunikation - Leitidee

Based on your sustainability activities, we develop messages tailored to your target group and place them in the right channels to achieve a consistent and strong impact.

Our services include
Branding / Communication concept / Creative ideas
Communication strategies
Sustainability and CSR campaigns
Integration of sustainability in brand, product and internal corporate communication

Cases on sustainability communication

City of Ravensburg - Climate campaign
Stadt Ravensburg Klima
City of Ravensburg - Climate campaign
Deutsche Post - Sustainability offensive
Deutsche Post Nachhaltigkeitsoffensive
Deutsche Post - Sustainability offensive
Alnatura - Sustainability campaign
Alnatura Nachhaltigkeitskampagne Mehrweg statt Einweg
Alnatura - Sustainability campaign
Rheinsberger PreussenQuelle - the sustainability award
Nachhall Reihensberger Preussenquelle
Rheinsberger PreussenQuelle - the sustainability award
Weleda - CSR campaign
Weleda CSR Kampagne
Weleda - CSR campaign

Sustainability reports

Sustainability reporting has several facets. We turn a mandatory report in accordance with a recognized standard into a communicative advertising medium – regardless of whether it is a first-time report or one with many years of experience in sustainability reporting.

Sustainability reporting in 4 steps

1 Basics
Nachhaltigkeitskommunikation - Grundlagen
Objectives, topics and reporting standard
2 Contents
Nachhaltigkeitskommunikation - Inhalte
Preparation of the report content
3 Concept
Nachhaltigkeitskommunikation - Leitidee
Development of the creative concept
4 Implementation
Nachhaltigkeitskommunikation - Umsetzung
Realization and production of the report

We support our clients throughout the entire process of creating a sustainability report – from the concept, through information and data collection, to text creation and layout.

Our services include
Advice on reporting standards, CSRD
Reporting concept & central idea
Information gathering / data collection
Editing & copywriting
Creative concept
Layout & final artwork
Production & Print

Cases on sustainability reports

Hipp - Sustainability communication
HiPP Nachhaltigkeit
Hipp - Sustainability communication
McDonald's - Sustainability report
Cover des Berichts
McDonald's - Sustainability report
Alnatura - Sustainability reports
Alnatura Nachhaltigkeitsberichte 2013
Alnatura - Sustainability reports
Loacker - Sustainability brochure
Loacker Broschüre
Loacker - Sustainability brochure

Are you interested?
Then get in touch with us.

Do you have any questions? Is your company also affected by the CSRD?
Would you like to communicate your sustainability activities appropriately?
Contact us for a non-binding initial consultation.

Stefanie Benkelmann-Eberle
Management
Stefanie Benkelmann-Eberle
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