For over 25 years, we have been working for companies whose kick-off incentive is sustainability. Sustainable and green issues, especially organic farming, were and continue to be essential components of our work, from developing brands and packaging design to communication.
Today, we collaborate in many areas with many brands, some of which market green products worth more than one billion Euros annually, We have evolved to offer a broad range of services in the sustainability sector.
We develop brand and sustainability strategies. Together with our clients, we map the basics of such strategies in workshops. On the one hand, this may mean sustainability topics are but one component of a larger conventional marketing strategy. On the other hand, a sustainability strategy may lead to the development of a sustainability campaign. The Eberle sustainability matrix below illustrates potential strategic approaches:
Eberle sustainability matrix
According to studies, company values have become a leading factor in buying decisions, superseding quality or price of product. Today, sustainability strategies are more than just an add-on to fulfill a cliché: They can be relevant to the long-term success of a company or brand.
What does sustainability as an added value mean?
Sustainability topics, such as regionality, organic or fair trade with partners are a real added value for products and brands and are therefore highly relevant to the consumer decision to purchase.
What does sustainability as a core value mean?
As significant components of a brand or at the brand’s core, sustainability topics may be the propelling force of a company. They impact the company’s culture internally and also impact the company’s image in the public eye externally –enablers of long-term success.
From a sustainability report to sustainable brand positioning: Communication on sustainability is versatile. Is sustainability part of a company’s core values? Should it be an added value or should sustainability strategies only play a role in the future? These decisions are prerequisites for a successful collaboration. As early as 1997, we had created Weleda’s first environmental report, a predecessor to their sustainability report of today. Based on our many years of experience, we develop sustainability image campaigns, sustainability campaigns, CSR campaigns and sustainability reports.
Not everything that is green is organic and sustainable. Nor vice versa. An extreme dynamic is noticeable in the field of sustainable packaging and advertisements: Consumers demand ecologically-appropriate packaging and advertising materials. However, companies often cannot meet all of these demands. The issue is extremely complex and has many facets. The aim is to develop tailored solutions. We offer workshops, advice, develop strategies and care about implementation. This is why we have our own production department.
The print media that we develop and create for customers creates emissions. In order to reduce and compensate for this, we work with certified companies.
Even with regards to the choice of paper and print colour, it is possible to reduce CO₂ levels during production. And we discuss options to compensate residual emissions with our clients.
Depending on the company’s aims and options, compensation can be realised in a wide variety of ways. For example, it is possible to compensate for print media and packaging or even entire business divisions and companies.
CO₂ compensation with added value
Together with our cooperative partners Soil & More, we offer the option to compensate, independent of our printing partners. The certificates originate from a project on biodynamic composting at the Sekem farm in Egypt. Thanks to this project, desert has been reclaimed and made useable for organic farming. The special bit: Our clients can, for example, communicate the CO₂ neutrality of their product using a CO₂ label and through a fully visible project, including image and information material.
New: In addition to the Sekem farm in Egypt, it is now also possible to compensate for CO₂ through farming projects in Germany.
Make deserts green: The Sekem project
The Sekem initiative, founded in 1977 by Dr Ibrahim Abouleish, has reclaimed a 2,500 hectare area of desert around the Nile delta. Today it is used, among other things, for producing food from biodynamic farming. 20,000 people in the surrounding villages gained a new perspective on work and life through nurseries, schools, professional training, the Heliopolis University, a hospital and cultural facilities. To recognise the initiative for sustainable development, the founder was awarded the alternative Nobel prize in 2003.
Examples of CO₂ compensation
We are sustainable in two ways: We work with our clients in the organic foods, natural cosmetics, natural drugs and green electricity industries to make their sustainable products successful, making us most likely Germany’s largest organic agency.
And we pursue our own sustainability concept at the agency:
Eberle is CO₂-neutral
We have been CO₂-neutral since 2011. Our unavoidable emissions are compensated through our partner Soil & More through compost projects at the Sekem farm in Egypt. With the certificates financed by us, each year 40,000 m2 of desert are made green again and can be used for farming. Therefore, we not only bind the output of CO₂ we have produced, we also provide life opportunities for many people.
We use sustainable products
The green power at our agency is 100 % from water power in the alps and certified through the OK power label. We provide organic drinks in our kitchen. And when we welcome our customers, we have pretzels transported from a family bakery in Gmünd by bicycle.
We act in a socially responsible way
For us, being socially sustainable is the first step towards fair treatment to employees, suppliers and clients. Overtime should be kept reasonable via flexible work times and 15 tailored working models. We ensure the balance between family, work and free time and support autonomous work. Moreover, we support numerous social, cultural and environmental projects.
We operate in an economically sustainable manner
Our agency is financed by our own capital. Employees are part of the success: The management team are rewarded with shares and the other employees are given an annual bonus. We offer paid and GWA-certified apprenticeships and, as a matter of principle, do not participate in unpaid pitches.