We have been working for over 25 years for companies who were formed on the basis of what is today known as “sustainability”. Sustainable and green issues, especially organic farming, were and are essential components of our work, from developing brands and packaging design to communication.
Today, we work in various industries for billion-euro brands who market “green products” and we offer a comprehensive range of services in these industries.
We develop brand and sustainability strategies. In workshops we map the basis for these out together with our clients. This involves either sustainability topics as a component of a classic marketing strategy process or the creation of sustainability strategies from which to build sustainability campaigns. The Eberle sustainability matrix below illustrates potential strategic approaches:
Eberle sustainability matrix
Various studies have shown that company values are often more important to the decision to purchase than the qualities or price of a product. Sustainability strategies today are therefore more than just “nice to have” or a means of ticking an ecological and social box: They can be relevant to the long-term success of a company or brand.
What does sustainability as an added value mean?
Sustainability topics such as regionality, organic or fair trade with partners are a real added value for products and brands and are therefore highly relevant to the decision to purchase.
What does sustainability as a core value mean?
As significant components of a brand or brand’s core, sustainability topics can become the central driving force behind a company. They can push inwards into the whole company culture and outwards as components that affect a company’s image and therefore long-term success.
From a sustainability report to sustainable brand positioning: Communication on sustainability is multifaceted. Is sustainability part of a company’s core values? Should it be an added value or only play a role in the future? All of this needs to be explained. By as early as 1997, we had created Weleda’s first environmental report, a predecessor to today’s sustainability report. Based on our many years of experience, we develop sustainability image campaigns, sustainability campaigns, CSR campaigns and sustainability reports.
Not everything that is green is organic and sustainable. Nor vice versa. An extreme dynamic is noticeable in the field of sustainable packaging and advertisements: Consumers demand ecologically-appropriate packaging and advertising materials. However, companies often cannot meet all of these demands. The issue is extremely complex and has many facets. The aim is to develop tailored solutions. We offer workshops, advice, develop strategies and care about implementation. This is why we have our own production department.
The print media that we develop and create for customers creates emissions. In order to reduce and compensate for this, we work with certified companies.
Even with regards to the choice of paper and print colour, it is possible to reduce CO₂ levels during production. And we discuss options to compensate residual emissions with our clients.
Depending on the company’s aims and options, compensation can be realised in a wide variety of ways. For example, it is possible to compensate for print media and packaging or even entire business divisions and companies.
CO₂ compensation with added value
Together with our cooperative partners Soil & More, we offer the option to compensate, independent of our printing partners. The certificates originate from a project on biodynamic composting at the Sekem farm in Egypt. Thanks to this project, desert has been reclaimed and made useable for organic farming. The special bit: Our clients can, for example, communicate the CO₂ neutrality of their product using a CO₂ label and through a fully visible project, including image and information material.
New: In addition to the Sekem farm in Egypt, it is now also possible to compensate for CO₂ through farming projects in Germany.
Make deserts green: The Sekem project
The Sekem initiative, founded in 1977 by Dr Ibrahim Abouleish, has reclaimed a 2,500 hectare area of desert around the Nile delta. Today it is used, among other things, for producing food from biodynamic farming. 20,000 people in the surrounding villages gained a new perspective on work and life through nurseries, schools, professional training, the Heliopolis University, a hospital and cultural facilities. To recognise the initiative for sustainable development, the founder was awarded the alternative Nobel prize in 2003.
Examples of CO₂ compensation
We are sustainable in two ways: We work with our clients in the organic foods, natural cosmetics, natural drugs and green electricity industries to make their sustainable products successful, making us most likely Germany’s largest organic agency.
And we pursue our own sustainability concept at the agency:
Eberle is CO₂-neutral
We have been CO₂-neutral since 2011. Our unavoidable emissions are compensated through our partner Soil & More through compost projects at the Sekem farm in Egypt. With the certificates financed by us, each year 40,000 m2 of desert are made green again and can be used for farming. Therefore, we not only bind the output of CO₂ we have produced, we also provide life opportunities for many people.
We use sustainable products
The green power at our agency is 100 % from water power in the alps and certified through the OK power label. We provide organic drinks in our kitchen. And when we welcome our customers, we have pretzels transported from a family bakery in Gmünd by bicycle.
We act in a socially responsible way
For us, being socially sustainable is the first step towards fair treatment to employees, suppliers and clients. Overtime should be kept reasonable via flexible work times and 15 tailored working models. We ensure the balance between family, work and free time and support autonomous work. Moreover, we support numerous social, cultural and environmental projects.
We operate in an economically sustainable manner
Our agency is financed by our own capital. Employees are part of the success: The management team are rewarded with shares and the other employees are given an annual bonus. We offer paid and GWA-certified apprenticeships and, as a matter of principle, do not participate in unpaid pitches.