What we think, what we discover, what amazes us, what touches us: All of this is given space here. Just keep reading, keep thinking, keep talking. And stay up to date on trends, us and our work with our newsletter four times a year.
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Packaging design “Lotte’s favorite” For the Bergader cheese dairy, we had the pleasure of designing the packaging for the new round loaf "Lottes Liebling", a tribute to Charlotte Steffel, the daughter of the Bergader company founder.
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The EBER Academy: We bring AI expertise to the entire agency! With the EBER Academy, we are bringing AI expertise to the entire agency - for a creative future that we are shaping together. Our goal: everyone at EBERLE becomes an AI professional.
Welcome SlooOW We have been looking after SlooOW Germany's Facebook and Instagram pages for a few months now. In addition to the concept, we are also responsible for the creative implementation and complete management.
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Eberle wins German Brand Award 2024 for Bad Reichenhall campaign We have been honored with the German Brand Award 2024 in the category Excellence in Brand Strategy and Creation: Brand Communication - Classic Campaign for the launch campaign of AlpenJodSalz with selenium from Bad Reichenhaller.
Eberle Behind the Scenes How ideas take shape, which values guide us and how we strengthen brands sustainably: discover everything that makes working with us special in our new showreel.
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Eberle forges international agency alliance Customer needs and markets are becoming increasingly complex - in light of this fact, Eberle has established a value-based partnership with the renowned agency Gauger+Associates in San Francisco.
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Activation campaign launched by Südwest Presse Together with Eberle, Südwest Presse has developed an advertising concept for a total of 11 daily newspapers in south-western and eastern Germany.
Launch AlpenJodSalz with selenium from Bad Reichenhaller Bad Reichenhaller is expanding its range of Alpine salts with a salt for those who eat less meat. We provided all-round support for the launch: from the packaging design and retail communication to the public campaign.
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Alnatura permanent price campaign Inflation is driving prices up sharply and thus having a massive impact on consumer behavior - and this is also affecting the organic sector. Alnatura is responding to this with a permanent price campaign: "Save on price, not quality!"
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We donate to the Ukraine Our fundraising campaign raised a total of 3020 euros for the "Medical Aid for Ukraine" initiative of the German Red Cross. The amount will be used to co-finance important medical supplies for the care of the wounded.
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new business podcast: Bernd Eberle in conversation with Heiko Burrack Sustainability - a word that divides opinion. This is mainly due to the fact that it feels like everyone is now claiming to be "sustainable". Bernd Eberle spoke to Heiko Burrack from new business about sustainability communication.
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Eberle launches the www.klimapositiv.world platform Eberle sets an example in terms of climate protection and launches a new platform. The aim of the platform is to help companies do more for climate protection - starting with their own website.
Eberle is climate-positive After 10 years of climate neutrality, we are going one step further: Eberle is climate-positive. In other words, we offset more emissions than we cause. And we are also working to avoid and reduce emissions.
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Alnatura is the most popular supermarket in Germany With an overall satisfaction score of 1.84, Alnatura not only scored best in the "organic markets" category, but also achieved the highest score in the overall ranking of all the stores surveyed.
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Davert large-scale campaign: Organic is so colorful In mid-September, Davert launched its first OOH campaign in the vicinity of health food stores and food retailers throughout Germany, reaching more than 25 million people.
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W&V reports on babyclub.de’s sophisticated strategy Where real added value is combined with precise, far-reaching online marketing: W&V reports on the successful model of the Eberle platform babyclub.de in the "Communities" 06/2020 issue.
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“Advocate of the greatest possible taste” – redesign for bio-verde The natural delicatessen manufacturer from Bavaria offers organic specialties inspired by markets from all over the world. In keeping with this, we have created a fresh overall appearance that invites gourmets to enjoy.
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Winner: German Brand Award for DuMont campaign Eberle's relaunch campaign "I want the whole picture." was honored with the German Brand Award 2020 in the "Integrated Campaign" category.
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A real matter of the heart: our beehive Because the habitat of bees is endangered worldwide, we wanted to make our small contribution to protecting bees with our own beehive. Recently, 15,000 new employees joined the Eberle team.
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New campaign: We supply our country Eberle is developing a campaign for the state of Baden-Württemberg that values farmers and products from Baden-Württemberg.
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Sustainable floor display for Weleda For Weleda's new XMAS floor display, we took all environmental factors into account and optimized the choice of materials, outer packaging, logistics and transport.
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25 years of Alnatura & Eberle We have been working for Alnatura for 25 years. We took this as an opportunity to submit a case for the Effie Award. This has been selected as one of the finalists. Read the article from the Effie yearbook here.
New packaging: Froop Naturgenuss gets a new look A new yogurt in the Froop family: gently pureed fruit, less sweet in taste and without gelatine. Our task? How can the fruitiness, naturalness and enjoyment of the new Froop be conveyed to the outside world?
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DuMont campaign honored with German Design Award The relaunch campaign "I want the whole picture." developed by Eberle for DuMont's travel paperbacks is "Winner" of the German Design Awards 2020.
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New Viscom website Viscom Fotografie launches new website - a clear profile with interesting cases.
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Eberle succeeds inreducing CO2 Eberle has been completelyCO2-neutral since 2011. We have now succeeded in reducing emissions by as much as a quarter.
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Double budget gain Double the budget for information and communication measures for food from Baden-Württemberg.
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Budget won Following a pitch and subsequent market research, Allos awards the communications budget to Eberle.
Relaunch for KAISER The WMF Group commissions Eberle to redesign the brand image of KAISER bakeware.
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Eberle wins German Sustainability Award As a "pioneer for transformation", we were the first advertising agency ever to be awarded the German Sustainability Award 2024 in the advertising and PR category.
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Launch of the Prima! Alnatura brand Organic food is less popular because it is considered expensive. Alnatura is responding to this with the inexpensive Prima! Alnatura.
Reusable campaign by the Schrozberg dairy farmers The Schrozberg dairy farmers are as stubborn as ever - also when it comes to recycling. With the new reusable campaign, we wanted to make it crystal clear once again how stubborn dairy farmers really are.
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Byodo – Print campaign continues Discover the diversity of the Byodo range in the current print campaign, which features Italian pasta, frying oils and spicy delicatessen sauces.
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Eberle publishes sustainability report In the interests of transparent reporting, we have voluntarily based our 2020 Sustainability Report on the criteria of the German Sustainability Code for the first time.
More than 1 million visitors per month Our online portal babyclub.de breaks the 1 million unique user barrier and thus achieves a high reach among pregnant women.
