News

AFB in the FAZ
Our customer afb social & green IT has been published in the Frankfurter Allgemeine Zeitung. The publication shows: Even if AI is changing content production, strategic PR work, journalistic relationships and credible storytelling remain crucial for relevant visibility in the media.

Testimonial campaign with Manuel Neuer
Together, we developed a campaign that translates safety, risk recognition and reliability into a strong visual language to increase brand awareness and reach. The campaign includes social media, PR, media and corporate publishing.

POS decoration wins SHOP! DACH Award 2025
Our decoration, which we developed and designed as a POS campaign for our client MAIRDUMONT, was awarded bronze at the SHOP! DACH Award with bronze.

Working together for a sustainable future
Provinzial is part of the Sparkassen-Finanzgruppe and the second largest public insurance company in Germany. The topic of sustainability is of particular importance. We show you which ones in GREENPRINT - the new sustainability brochure for 2024/2025.

Curtain up for Driventic!
The new Driventic brand - which emerged from the Voith Turbo Commercial Vehicles Division - was presented live for the first time at Busworld Europe 2025 in Brussels in October. We provided communications support for the launch.

Eberle congratulates Ellwangen
Several thousand season tickets for the 2026 State Garden Show were sold on the very first day - a new record. Congratulations and we are particularly pleased that this highlight is taking place just 30 kilometers from our agency.

WHAT’S NEXT? Our 75th anniversary
What's next? With What's Next, we provide insights into the highlights and trends surrounding our anniversary celebrations and show how we are shaping the future of communication.

Our visit to Expo West in Anaheim
We recently had the opportunity to visit Expo West in Anaheim - the largest trade fair for natural and organic products in the USA. Here is our conclusion.

Packaging design “Lotte’s favorite”
For the Bergader cheese dairy, we had the pleasure of designing the packaging for the new round loaf "Lottes Liebling", a tribute to Charlotte Steffel, the daughter of the Bergader company founder.

The EBER Academy: We bring AI expertise to the entire agency!
With the EBER Academy, we are bringing AI expertise to the entire agency - for a creative future that we are shaping together. Our goal: everyone at EBERLE becomes an AI professional.

Eberle agency group expands services to B2B communication
Dual expertise for B2C and B2B under one roof: The former ecomBETZ PR joins the Eberle agency group as Eberle Business GmbH.

Welcome SlooOW
We have been looking after SlooOW Germany's Facebook and Instagram pages for a few months now. In addition to the concept, we are also responsible for the creative implementation and complete management.

Eberle wins German Brand Award 2024 for Bad Reichenhall campaign
We have been honored with the German Brand Award 2024 in the category Excellence in Brand Strategy and Creation: Brand Communication - Classic Campaign for the launch campaign of AlpenJodSalz with selenium from Bad Reichenhaller.

Eberle Behind the Scenes
How ideas take shape, which values guide us and how we strengthen brands sustainably: discover everything that makes working with us special in our new showreel.

Eberle forges international agency alliance
Customer needs and markets are becoming increasingly complex - in light of this fact, Eberle has established a value-based partnership with the renowned agency Gauger+Associates in San Francisco.

Activation campaign launched by Südwest Presse
Together with Eberle, Südwest Presse has developed an advertising concept for a total of 11 daily newspapers in south-western and eastern Germany.

Natural cosmetics display wins POPAI Award 2023
Our floor display "Weleda Market Stall" was awarded the "Silver Indian" in the "Beauty & Fragrances" category at the POPAI D/A/CH Awards.

Launch AlpenJodSalz with selenium from Bad Reichenhaller
Bad Reichenhaller is expanding its range of Alpine salts with a salt for those who eat less meat. We provided all-round support for the launch: from the packaging design and retail communication to the public campaign.

Alnatura permanent price campaign
Inflation is driving prices up sharply and thus having a massive impact on consumer behavior - and this is also affecting the organic sector. Alnatura is responding to this with a permanent price campaign: "Save on price, not quality!"

We donate to the Ukraine
Our fundraising campaign raised a total of 3020 euros for the "Medical Aid for Ukraine" initiative of the German Red Cross. The amount will be used to co-finance important medical supplies for the care of the wounded.

new business podcast: Bernd Eberle in conversation with Heiko Burrack
Sustainability - a word that divides opinion. This is mainly due to the fact that it feels like everyone is now claiming to be "sustainable". Bernd Eberle spoke to Heiko Burrack from new business about sustainability communication.

Eberle launches the www.klimapositiv.world platform
Eberle sets an example in terms of climate protection and launches a new platform. The aim of the platform is to help companies do more for climate protection - starting with their own website.

Eberle is climate-positive
After 10 years of climate neutrality, we are going one step further: Eberle is climate-positive. In other words, we offset more emissions than we cause. And we are also working to avoid and reduce emissions.

Alnatura is the most popular supermarket in Germany
With an overall satisfaction score of 1.84, Alnatura not only scored best in the "organic markets" category, but also achieved the highest score in the overall ranking of all the stores surveyed.

Davert large-scale campaign: Organic is so colorful
In mid-September, Davert launched its first OOH campaign in the vicinity of health food stores and food retailers throughout Germany, reaching more than 25 million people.

W&V reports on babyclub.de’s sophisticated strategy
Where real added value is combined with precise, far-reaching online marketing: W&V reports on the successful model of the Eberle platform babyclub.de in the "Communities" 06/2020 issue.

“Advocate of the greatest possible taste” – redesign for bio-verde
The natural delicatessen manufacturer from Bavaria offers organic specialties inspired by markets from all over the world. In keeping with this, we have created a fresh overall appearance that invites gourmets to enjoy.

Winner: German Brand Award for DuMont campaign
Eberle's relaunch campaign "I want the whole picture." was honored with the German Brand Award 2020 in the "Integrated Campaign" category.

A real matter of the heart: our beehive
Because the habitat of bees is endangered worldwide, we wanted to make our small contribution to protecting bees with our own beehive. Recently, 15,000 new employees joined the Eberle team.

New campaign: We supply our country
Eberle is developing a campaign for the state of Baden-Württemberg that values farmers and products from Baden-Württemberg.

Sustainable floor display for Weleda
For Weleda's new XMAS floor display, we took all environmental factors into account and optimized the choice of materials, outer packaging, logistics and transport.

25 years of Alnatura & Eberle
We have been working for Alnatura for 25 years. We took this as an opportunity to submit a case for the Effie Award. This has been selected as one of the finalists. Read the article from the Effie yearbook here.

Eberle website nominated for the German Brand Award
Following the relaunch of our website, it was nominated for the German Brand Award 2020 by the German Design Council.

New packaging: Froop Naturgenuss gets a new look
A new yogurt in the Froop family: gently pureed fruit, less sweet in taste and without gelatine. Our task? How can the fruitiness, naturalness and enjoyment of the new Froop be conveyed to the outside world?

DuMont campaign honored with German Design Award
The relaunch campaign "I want the whole picture." developed by Eberle for DuMont's travel paperbacks is "Winner" of the German Design Awards 2020.

New Viscom website
Viscom Fotografie launches new website - a clear profile with interesting cases.

Eberle succeeds in_{reducing CO2}
Eberle has been completely_CO2-neutral since 2011. We have now succeeded in reducing emissions by as much as a quarter.

Double budget gain
Double the budget for information and communication measures for food from Baden-Württemberg.

Budget won
Following a pitch and subsequent market research, Allos awards the communications budget to Eberle.

Kaiser product film for the La Forme Plus baking tin
We have developed a product film that impressively showcases the new La Forme Plus baking pan.

Follow us on Pinterest
Packaging trends, PoS campaigns, artwork and much more on the topic of organic can be discovered on our pinboards.

Interview with Bernd Eberle
Bernd Eberle, CEO, talks to Torsten Schöwing about the special features, opportunities and pitfalls of green marketing.

Online campaign for specialties from Baden-Württemberg
Online campaign attracts more attention and new fans for specialties from Baden-Württemberg.

Relaunch for KAISER
The WMF Group commissions Eberle to redesign the brand image of KAISER bakeware.

Eberle wins German Sustainability Award
As a "pioneer for transformation", we were the first advertising agency ever to be awarded the German Sustainability Award 2024 in the advertising and PR category.

Launch of the Prima! Alnatura brand
Organic food is less popular because it is considered expensive. Alnatura is responding to this with the inexpensive Prima! Alnatura.

Eberle Brand Design and Communication wins German Brand Award
We were honored with the German Brand Award in the categories "Excellence in Brand Strategy and Creation" and "Brand Efficiency of the Year" for the Neudorff image campaign.

Relaunch for Alnatura frozen pizza
The Alnatura brand has redesigned its entire frozen food range, including its pizzas.

Reusable campaign by the Schrozberg dairy farmers
The Schrozberg dairy farmers are as stubborn as ever - also when it comes to recycling. With the new reusable campaign, we wanted to make it crystal clear once again how stubborn dairy farmers really are.

Byodo – Print campaign continues
Discover the diversity of the Byodo range in the current print campaign, which features Italian pasta, frying oils and spicy delicatessen sauces.

Eberle publishes sustainability report
In the interests of transparent reporting, we have voluntarily based our 2020 Sustainability Report on the criteria of the German Sustainability Code for the first time.

Strong web presence: Eberle website wins German Brand Award 2020
New blog, new newsletter, new design: the relaunch of the Eberle website was a complete success. And for this, it has now been honored with the German Brand Award 2020.

TV campaign for Weideglück yogurts
Eberle brings Weideglück yogurts to television as a special advertising format.

Display wins POPAI Award
The natural cosmetics display designed by Eberle wins gold at an international PoS award.

Packed in agricultural waste
Eberle designs folding carton for customer Weleda. The highlight: the material is obtained from agricultural waste.

Biofach 2019: four awards
Biofach visitors voted and four awards went to our customers. Congratulations!

Creapaper – Sustainable packaging
We welcome our new customer Creapaper - manufacturer of grass paper and developer of sustainable packaging.

Alnatura: the most popular food brand
Alnatura is once again the most popular German food brand in 2018, outperforming established brands.

Best Agency Award 2018
Eberle Brand Design & Communication receives "Best Agency Award 2018" in silver.

Pitch win
Convinced: McDonald's commissions us to design its sustainability report for 2017.

Brand presence honored once again
Davert's brand identity receives the German Brand Award 2018 for "outstanding brand management".

Excellent campaign: shower with the best ingredients
The Weleda campaign "Shower with the best ingredients" receives the German Brand Award 2018.

More than 1 million visitors per month
Our online portal babyclub.de breaks the 1 million unique user barrier and thus achieves a high reach among pregnant women.

Sustainability award for Alnatura and Weleda
The prestigious Sustainability Award 2016 goes to our two customers Alnatura and Weleda.

Sustainability awards for Weleda
Two prestigious awards for the sustainable actions and management of our customer Weleda.

German Design Award for brand image
Two awards for the creative and brand-leading quality of our communication design.

Favorite brand study 2014
In the representative study "Germans' favorite brands 2014", three of our long-standing customers are in the top positions.