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Brand, Packaging and Communications Agency

Our service offers focus on the food sector, organic sector, FMCG, sustainability and the LOHAS target group. We start with market strategy models of “value-orientated marketing” and end in the autonomous unit of packaging design. The Communications department aligns print, digital and sales, as well as service departments such as illustration, the Viscom photo studio, in-house prepress and web design.

Brand Strategy

The correct strategy as the basis for success.
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Brand Identity

Decoding the brand strategy on a content and visual level.
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Packaging

The most important communication surface for a brand.
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Communication

The communicative guiding principle conveys values and anchors the positioning of the product.
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Digital

The key instrument and essential element for each campaign.
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Trade Marketing

Communication and marketing at the exact location where the decision to purchase is made.
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Communication on Sustainability

The conduct and values of a company are becoming ever more relevant to the decision to purchase.
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Facts and Awards

Eberle Werbeagentur

Founded 1950

Member of the German Association of Advertising Agencies GWA

Top 50 owner-led agency in Germany 2018

Divisions/Units

Eberle Werbeagentur

Eberle Branddesign

ecomBETZ PR

VISCOM Fotografie

babyclub.de

Financial year 2018/19

Gross-Income:
4.98 Million EUR

47 Employees

Emissions Eberle:
138 t CO2

Executive management

Bernd Eberle (CEO)

Jochen Eberle (GF)

Stefanie Benkelmann (GF)

Andreas Scharr (GL)

Katja Schmid (GL)

Stephanie Locher (GL)

Eberle Werbeagentur Category Focussed, Silver 2018
Davert brand image Winner 2018 Weleda shower gel Winner 2018 Weleda shower gel Winner 2017 Davert Brand Relaunch Winner 2016 Davert Brand Relaunch Special 2016
Relaunch campaign for DuMont’s pocket travel guides Nominee 2020 Weleda shower gel Winner 2018 Davert Brand Relaunch Special 2016 Sustainability report Holle baby food, Nominee 2016
Alnatura Origin Nominee 2012 Weißenhorner Nominee 2011 Alnatura Sélection Nominee 2010 Alnatura Sélection Nominee 2009
Relaunch Alnatura Origin Winner 2011 Alnatura Sélection Winner 2008
Gift-packaging for Weleda Winner 2010
Alnatura Sélection Winner 2009
Alnatura Sélection Winner 2008

Continuity

Markets change rapidly, as do the instruments of digital transformation marketing and communication. Only long-term, crisp strategies lead to sustainable success, as does continuity. Success is hinged on true partnerships, the knowledge about brands and people, competence and most importantly, trust. More than half of our income is generated by clients with whom we’ve been working for more than a decade, some for more than two decades. Even our team sustains itself on continuity: Our fluctuation rate is 50 % below industry average, roughly 30 % of our colleagues have been with us for more than ten years.

Team

Bernd Eberle Bernd Eberle Bernd Eberle Bernd Eberle
Bernd Eberle
Managing Director
Jochen Eberle Jochen Eberle Jochen Eberle Jochen Eberle
Jochen Eberle
Managing Director
Stefanie Benkelmann Stefanie Benkelmann Stefanie Benkelmann Stefanie Benkelmann
Stefanie Benkelmann
Managing Director
Andreas Scharr Andreas Scharr Andreas Scharr Andreas Scharr
Andreas Scharr
Executive Manager
Katja Schmid Katja Schmid Katja Schmid Katja Schmid
Katja Schmid
Executive Manager
Nicole Schilling Nicole Schilling Nicole Schilling Nicole Schilling
Nicole Schilling
Executive Manager
Frank Frank Frank Frank
Frank
Martin Martin Martin Martin
Martin
Alexandra Alexandra Alexandra Alexandra
Alexandra
Jasmin Jasmin Jasmin Jasmin
Jasmin
Nina Loana Nina Loana Nina Loana Nina Loana
Nina Loana
Rebecca Rebecca Rebecca Rebecca
Rebecca
Brigitte Brigitte Brigitte Brigitte
Brigitte
Piero Piero Piero Piero
Piero
José José José José
José
Manuela Manuela Manuela Manuela
Manuela
Marina Marina Marina Marina
Marina
Franziska Franziska Franziska Franziska
Franziska
Marina Marina Marina Marina
Marina
Kristina Kristina Kristina Kristina
Kristina
Oliver Oliver Oliver Oliver
Oliver
Birgit Birgit Birgit Birgit
Birgit
Sanghun Sanghun Sanghun Sanghun
Sanghun
Selina Selina Selina Selina
Selina
Alina Alina Alina Alina
Alina
André André André André
André
Linda Linda Linda Linda
Linda
Bettina Bettina Bettina Bettina
Bettina
Stefanie Stefanie Stefanie Stefanie
Stefanie
Anna Anna Anna Anna
Anna
Cedric Cedric Cedric Cedric
Cedric
Natalie Natalie Natalie Natalie
Natalie
Ilka Ilka Ilka Ilka
Ilka
Moritz Moritz Moritz Moritz
Moritz
Nika Nika Nika Nika
Nika
Nadine Nadine Nadine Nadine
Nadine
Jessica Jessica Jessica Jessica
Jessica
Nanette Nanette Nanette Nanette
Nanette
Berenike Berenike Berenike Berenike
Berenike
Katherine Katherine Katherine Katherine
Katherine
Pia Pia Pia Pia
Pia
Lucy Lucy Lucy Lucy
Lucy
Dominika Dominika Dominika Dominika
Dominika
Mathilde Mathilde Mathilde Mathilde
Mathilde
Felix Felix Felix Felix
Felix
Ulrike Ulrike Ulrike Ulrike
Ulrike
Chiara Chiara Chiara Chiara
Chiara

Roots

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Roots
In 1950, Karl Eberle, grandfather of our current director Bernd Eberle registered himself as a “consumer graphic artist”. In addition to working with the U.S. occupying forces, he offered his artistic services to the growing post-war German economy.

Karl purchased the property at 115 Goethestraße, which was home to an old prefab house and brought on his son, Gerd Eberle. Gerd quickly turned the two-man office into a real business. In the 1970s, the agency already employed more than 20 staff and had it’s own photo studio and media department.

In addition to regional clients like Bifora (back then, Europe’s largest wristwatch factory), brands including Brandt Zwieback, Waldbauer, Libella, WMF, Steiff and many more brands from across Germany became clients. Throughout the years, the numerous implemented projects have both formed our agencies’ roots while simultaneously the roots of today’s successful brands.

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Charity

We support charity projects or donate to projects involving sustainability and voluntary engagement on a regular basis. We act both locally and internationally.

Agency - Eberle