In 1950 Karl Eberle, the grandfather of our current director, registered his business as a “consumer graphic artist”. In addition to working with the American occupying forces, he offered his artistic services to the growing post-war German economy.
He purchased the property at 115 Goethestraße, which was home to an old prefab house and he brought his son Gerd Eberle into the company. The latter started to quickly turn the two-man office into a real business. In the 1970s the agency already had more than 20 employees, its own photo studio as well as its own media department.
In addition to regional clients, such as Bifora (then Europe’s largest wristwatch factory), brands including Brandt Zwieback, Waldbauer, Libella, WMF, Steiff and many more from across Germany became clients. Throughout the years, numerous projects have taken place, all of which form the history of our agency today and result in more successful brands.