Brand, Packaging and
Communications Agency

Our service offers focus on the food sector, organic sector, FMCG, sustainability and the LOHAS target group. We start with market strategy models of “value-orientated marketing” and end in the autonomous unit of packaging design. The Communications department aligns print, digital and sales, as well as service departments such as illustration, the Viscom photo studio, in-house prepress and web design.

The correct strategy as the basis for success.

means that we consistently apply our working model of “value-oriented marketing”. First, we focus on brand values at the core, to then develop real added value, relevant to customers and to differentiate from the competition. Only positions based in the core of a brand will achieve sustainable success.

Range of services for brand strategy
  • Analysis
    • Analysis of markets and competition
    • Brand strategy analysis
    • Brand image
    • Trend analysis
  • Development of brand strategies
  • Development of communication strategies
  • Leading and facilitating workshops
  • Creating recommendations for action, action plans and briefings

Decoding the brand strategy on a content and visual level.

Any Brand identity should focus on and be correctly decoded by the respective target audience, whether implemented in a launch or a relaunch, whether fueled by product design or a guiding principle. Brand identities need to be easily recognized, must be similar to predecessors, have to be concise and should be adaptable to all channels.

Range of services for brand identity
  • Launch and Relaunch
  • Naming
  • Brand logo
  • Corporate design
  • Style guide

The most important communication surface for a brand.

Packaging is the face of the brand. All content of the brand strategy must be transmitted to and decoded by the target group in a fraction of a second via the packaging. All this on just a few centimetres of surface space. This special skill requires special qualities; therefore our packaging and design department is a separate specialist department.

Range of services for packaging

Conception
  • Branding
  • Naming
  • Brand environment
  • Design
Realisation
  • Artwork creation
  • Composition and illustration by in-house specialists
  • Master creation and style guide
  • Photo production in the in-house Viscom studio
Prepress and Production
  • Final artwork
  • Pre-print offset and flexo
  • Purchase production
  • Accompanying the production processes

 

The communicative guiding principle conveys values and anchors the positioning of the product.

The basis for successful communication is a strong guiding principle that turns heads, conveys its values and position, generates emotions and is realisable through all media channels in a way which appeals to the target group.

Range of services for communication
  • Development of creative guiding principles and communication platforms
  • Communication and media strategies
  • Adaptation and implementation for print, videos and digital
  • Social media and digital campaigns
  • Trade marketing: Concept and implementation

 

The key instrument and essential element for each campaign.

Digital is not one single department but rather it is an integrative component of every campaign. The art of digital does not just lie in creating the individual tools, rather it is about networking, orchestrating and exponentiating their effect.

Range of services for digital
  • Strategic advice and communication planning
  • Web design
  • Development and maintenance of communication platforms
  • Content marketing
  • Social media campaigns
  • Conception and implementation of video formats
  • Newsletter campaigns
  • Display campaigns
  • SEA/SEO

 

Communication and marketing at the exact location where the decision to purchase is made.

70 % of decisions to purchase take place at the shelf. Alongside packaging, trade marketing is a central aspect of product success. It is about drawing attention and conveying information about the industry concepts, logistics, handling and much more.

Range of services for trade marketing
  • Assortment concepts and presentations for sales
  • Sales deals
  • Sell-off deals and promotional deals
  • Special placements and communication displays, as well as advertising material

 

The conduct and values of a company are becoming ever more relevant to the decision to purchase.

Communication on sustainability is multifaceted. Whether sustainability is already one of the core values of the brand, should become so or will do so in the future: Depending on the brand and the company, it needs to strike the right tone in order to be believable.

Range of services for communication on sustainability
  • Strategic advice regarding sustainable processes
  • Sustainability campaigns
  • CSR campaigns
  • Sustainability reports
  • Integration of sustainability into brands and product communication

 

Fhrende Agenturen Logo

Eberle Agency Group

Eberle Brand Design & Communication Strategy, Packaging, Communication
ecomBetz Public relations for B2B

Read more
VISCOM Premedia Photography, Digital und Prepress

Read more
Eberle Content Studio Social Media, Content Production

Read more

Eberle in Figures

1950 founding year
4,85 Mio. € gross income
22/23
45 employees
107 t CO₂ caused emissions
119 t CO₂ compensated emissions

Sustainability at Eberle

As an agency, we also pursue our own sustainability strategy that includes all dimensions: We act in an ecologically, economically and socially sustainable manner.

 

Eberle has been CO₂-neutral since 2011 and climate-positive since 2021

For the climate-conscious handling of our emissions, we follow the guideline: balance – reduce – compensate. Eberle has been carbon-neutral since 2011 and climate-positive since 2021. This means we go two steps further: firstly, we compensate for 10% more emissions than we cause. Secondly, we are reducing emissions in the long term through insetting projects. Our three steps in detail:

Accounting:
We have an annual corporate GHG balance sheet drawn up in accordance with the Greenhouse Gas Protocol Corporate Standard. This is divided into scopes in order to ensure the comparability of certain values. Scope 1, 2 and parts of Scope 3 are relevant for our company.

Reduce:
We use insetting projects to reduce emissions in the long term along our own value chain and within our sphere of influence.

Compensate:
We offset our unavoidable emissions with projects that are certified with both the Verified Carbon Standard (VCS) and the CCB standard (Gold Level).

 

Our insetting projects and sustainability measures:

CO2 calculator for websites: klimapositiv.world
agency-owned photovoltaic system
electric charging stations for electric cars
new electric cars
additional building insulation
bee projects
in the agency garden

Eberle wins the German Sustainability Award 2024

As a “pioneer for the transformation towards a more sustainable future”, we were the first advertising agency ever to be honoured with the German Sustainability Award 2024 in the Advertising & PR category.

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We use
sustainable products

The green electricity for our agency comes 100% from hydropower in the Alpine region and is certified with the Ok-Power-Label. We offer organic beverages in our kitchen. And when we welcome customers, pretzels are brought to us by bike courier from a family-owned bakery in Gmünd.

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We act in a
socially sustainable way

For us, social sustainability means first and foremost dealing fairly with employees, suppliers and customers. Overtime should remain at a reasonable level, through flexible working hours and meanwhile 15 individually adapted working time models we cultivate the compatibility of family, job and leisure time and strengthen independent working. In addition, we support many social, cultural and environmental projects.

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We are acting
economically sustainable

Our agency is equity-financed. Our employees share in our success: The management team through company shares and the other employees through an annual bonus. We offer paid and GWA-certified internships and, as a matter of principle, do not participate in unpaid pitches.

Sustainability report according to DNK

In the interests of transparent reporting, we have voluntarily aligned ourselves with the criteria of the German Sustainability Code for the first time with our Sustainability Report 2020.

You can find the full report from 2022 here.

We support

Charta der Vielfalt

We have signed the Charta der Vielfalt because we are committed to an appreciative and prejudice-free working environment.

BNW e.V.

The Bundesverband Nachhaltige Wirtschaft is an ecologically oriented business association that promotes a sustainable, climate-friendly economy.

Stiftung Allianz für Entwicklung und Klima

Stiftung Allianz für Entwicklung und Klima aims to link development cooperation and international climate protection through the instrument of voluntary offsetting of greenhouse gases.

Team

Roots

In 1950, Karl Eberle, grandfather of our current director Bernd Eberle registered himself as a “consumer graphic artist”. In addition to working with the U.S. occupying forces, he offered his artistic services to the growing post-war German economy.

Karl purchased the property at 115 Goethestraße, which was home to an old prefab house and brought on his son, Gerd Eberle. Gerd quickly turned the two-man office into a real business. In the 1970s, the agency already employed more than 20 staff and had it’s own photo studio and media department.

In addition to regional clients like Bifora (back then, Europe’s largest wristwatch factory), brands including Brandt Zwieback, Waldbauer, Libella, WMF, Steiff and many more brands from across Germany became clients. Throughout the years, the numerous implemented projects have both formed our agencies’ roots while simultaneously the roots of today’s successful brands.

Karl Eberle
Gerd Eberle