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Brand Agency, Packaging Agency, Communication Agency

Our range of services revolve around the food sector, organic sector, FMCG, sustainability and LOHAS target groups. From the market strategy model of “value-orientated marketing” to the separate unit of packaging design. Communication combines print, digital and trade, as well as service departments such as illustration, the Viscom photo studio, in-house prepress and web design.

Brand Strategy

The basis for all success is the right strategy.
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Brand Identity

The visual content decoding of the brand strategy.
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Packaging

The most important communication surface for a brand.
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Communication

The communicative guiding principle conveys values and anchors the positioning of the product.
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Digital

The key instrument and essential element for each campaign.
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Trade Marketing

Communication and marketing at the exact location where the decision to purchase is made.
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Communication on Sustainability

The conduct and values of a company are becoming ever more relevant to the decision to purchase.
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Facts and Awards

Eberle Werbeagentur

Founded 1950

Member of the German Association of Advertising Agencies GWA

Top 50 owner-led agency in Germany 2018

Divisions/Units

Eberle Werbeagentur

Eberle Branddesign

ecomBETZ PR

VISCOM Fotografie

babyclub.de

Financial year 2017/18

Gross-Income:
5.42 Million EUR

50 Employees

Emissions Eberle:
138 t CO2

Executive management

Bernd Eberle (CEO)

Jochen Eberle (GF)

Stefanie Benkelmann (GF)

Andreas Scharr (GL)

Katja Schmid (GL)

Stephanie Locher (GL)

Eberle Werbeagentur Category Focussed, Silver 2018
Davert brand image Winner 2018 Weleda shower gel Winner 2018 Weleda shower gel Winner 2017 Davert Brand Relaunch Winner 2016 Davert Brand Relaunch Special 2016
Relaunch campaign for DuMont’s pocket travel guides Nominee 2020 Weleda shower gel Winner 2018 Davert Brand Relaunch Special 2016 Sustainability report Holle baby food, Nominee 2016
Alnatura Origin Nominee 2012 Weißenhorner Nominee 2011 Alnatura Sélection Nominee 2010 Alnatura Sélection Nominee 2009
Relaunch Alnatura Origin Winner 2011 Alnatura Sélection Winner 2008
Gift-packaging for Weleda Winner 2010
Alnatura Sélection Winner 2009
Alnatura Sélection Winner 2008

Continuity

Markets change rapidly, as do digital transformation marketing and communication instruments. Only long-term, clear strategies lead to sustainable success. And speed requires continuity. It needs true partnerships, a knowledge of brands and people, competence and, above all, trust. More than half of our income is generated through clients who we have been working with for more than ten years, some for even more than 20 years. Even our team is underpinned by continuity: Our fluctuation rate is 50 % below industry average, approx. 30 % of our colleagues have been with us for more than ten years.

Team

Bernd Eberle Bernd Eberle Bernd Eberle Bernd Eberle
Bernd Eberle
Managing Director
Jochen Eberle Jochen Eberle Jochen Eberle Jochen Eberle
Jochen Eberle
Managing Director
Stefanie Benkelmann Stefanie Benkelmann Stefanie Benkelmann Stefanie Benkelmann
Stefanie Benkelmann
Managing Director
Andreas Scharr Andreas Scharr Andreas Scharr Andreas Scharr
Andreas Scharr
Executive Manager
Katja Schmid Katja Schmid Katja Schmid Katja Schmid
Katja Schmid
Executive Manager
Stephanie Locher Stephanie Locher Stephanie Locher Stephanie Locher
Stephanie Locher
Executive Manager
Frank Frank Frank Frank
Frank
Martin Martin Martin Martin
Martin
Alexandra Alexandra Alexandra Alexandra
Alexandra
Isabel Isabel Isabel Isabel
Isabel
Rebecca Rebecca Rebecca Rebecca
Rebecca
Franziska Franziska Franziska Franziska
Franziska
Brigitte Brigitte Brigitte Brigitte
Brigitte
Irene Irene Irene Irene
Irene
José José José José
José
Manuela Manuela Manuela Manuela
Manuela
Marina Marina Marina Marina
Marina
Marina Marina Marina Marina
Marina
Kristina Kristina Kristina Kristina
Kristina
Nicole Nicole Nicole Nicole
Nicole
Oliver Oliver Oliver Oliver
Oliver
Birgit Birgit Birgit Birgit
Birgit
Sanghun Sanghun Sanghun Sanghun
Sanghun
Alina Alina Alina Alina
Alina
Nina Loana Nina Loana Nina Loana Nina Loana
Nina Loana
André André André André
André
Carolin Carolin Carolin Carolin
Carolin
Linda Linda Linda Linda
Linda
Bettina Bettina Bettina Bettina
Bettina
Janine Janine Janine Janine
Janine
Stefanie Stefanie Stefanie Stefanie
Stefanie
Anna Anna Anna Anna
Anna
Cedric Cedric Cedric Cedric
Cedric
Natalie Natalie Natalie Natalie
Natalie
Moritz Moritz Moritz Moritz
Moritz
Nadine Nadine Nadine Nadine
Nadine
Jessica Jessica Jessica Jessica
Jessica
Nanette Nanette Nanette Nanette
Nanette
Berenike Berenike Berenike Berenike
Berenike
Katherine Katherine Katherine Katherine
Katherine
Pia Pia Pia Pia
Pia
Gerrit Gerrit Gerrit Gerrit
Gerrit
Lucy Lucy Lucy Lucy
Lucy
Dominika Dominika Dominika Dominika
Dominika
Mathilde Mathilde Mathilde Mathilde
Mathilde
Ulrike Ulrike Ulrike Ulrike
Ulrike
Chiara Chiara Chiara Chiara
Chiara

History

HISTORY_2880x1000

In 1950 Karl Eberle, the grandfather of our current director, registered his business as a “consumer graphic artist”. In addition to working with the American occupying forces, he offered his artistic services to the growing post-war German economy.

He purchased the property at 115 Goethestraße, which was home to an old prefab house and he brought his son Gerd Eberle into the company. The latter started to quickly turn the two-man office into a real business. In the 1970s the agency already had more than 20 employees, its own photo studio as well as its own media department.

In addition to regional clients, such as Bifora (then Europe’s largest wristwatch factory), brands including Brandt Zwieback, Waldbauer, Libella, WMF, Steiff and many more from across Germany became clients. Throughout the years, numerous projects have taken place, all of which form the history of our agency today and result in more successful brands.

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Charity

We regularly support charity projects or donations for projects involving sustainability and voluntary engagement. Local and international.