Our service offers focus on the food sector, organic sector, FMCG, sustainability and the LOHAS target group. We start with market strategy models of “value-orientated marketing” and end in the autonomous unit of packaging design. The Communications department aligns print, digital and sales, as well as service departments such as illustration, the Viscom photo studio, in-house prepress and web design.
Founded 1950
Member of the German Association of Advertising Agencies GWA
Top 50 owner-led agency in Germany 2018
Gross-Income:
4.85 Million EUR
45 Employees
Emissions Eberle:
107 t CO2
Compensated emissions Eberle:
119 t CO2
Bernd Eberle (CEO)
Jochen Eberle (GF)
Stefanie Benkelmann (GF)
Andreas Scharr (GL)
Katja Schmid (GL)
Nicole Schilling (GL)
Markets change rapidly, as do the instruments of digital transformation marketing and communication. Only long-term, crisp strategies lead to sustainable success, as does continuity. Success is hinged on true partnerships, the knowledge about brands and people, competence and most importantly, trust. More than half of our income is generated by clients with whom we’ve been working for more than a decade, some for more than two decades. Even our team sustains itself on continuity: Our fluctuation rate is 50 % below industry average, roughly 30 % of our colleagues have been with us for more than ten years.
Eberle has been CO₂-neutral since 2011 and climate-positive since 2021.
We have been offsetting our unavoidable emissions via composting and emissions reduction projects since 2011. This not only saves a lot of CO₂, but also creates a perspective in social hotspots.
With climate positivity, we go two steps further: first, we offset 10% more emissions than we cause. Second, we reduce additional emissions in the long term through insetting projects.
Our insetting projects and sustainability measures in 2021:
In addition to the climate-positive website, we offer consulting with a focus on climate positivity, the appropriate climate strategies and a network to implement them meaningfully in communication – including a certified climate-positive label.
We use sustainable products
The green electricity for our agency comes 100% from hydropower in the Alpine region and is certified with the Ok-Power-Label. We offer organic beverages in our kitchen. We run our own agency beehive to protect honeybees and preserve regional biodiversity. And when we welcome customers, pretzels are brought to us by bike courier from a family-owned bakery in Gmünd.
We act in a socially sustainable way
For us, social sustainability means first and foremost dealing fairly with employees, suppliers and customers. Overtime should remain at a reasonable level, through flexible working hours and meanwhile 15 individually adapted working time models we cultivate the compatibility of family, job and leisure time and strengthen independent working. In addition, we support many social, cultural and environmental projects.
We are acting economically sustainable
Our agency is equity-financed. Our employees share in our success: The management team through company shares and the other employees through an annual bonus. We offer paid and GWA-certified internships and, as a matter of principle, do not participate in unpaid pitches.
Sustainability report according to DNK
In the interests of transparent reporting, we have voluntarily aligned ourselves with the criteria of the German Sustainability Code for the first time with our Sustainability Report 2020.
You can find the full report here.
We support
We are a member of associations and support initiatives that promote a sustainable, future-oriented and diverse economy and society.
BNW e.V.
The Bundesverband Nachhaltige Wirtschaft is an ecologically oriented business association that promotes a sustainable, climate-friendly economy. 
Stiftung Allianz für Entwicklung und Klima
Stiftung Allianz für Entwicklung und Klima aims to link development cooperation and international climate protection through the instrument of voluntary offsetting of greenhouse gases. 
Charta der Vielfalt
We have signed the Charta der Vielfalt because we are committed to an appreciative and prejudice-free working environment. 
In 1950, Karl Eberle, grandfather of our current director Bernd Eberle registered himself as a “consumer graphic artist”. In addition to working with the U.S. occupying forces, he offered his artistic services to the growing post-war German economy.
Karl purchased the property at 115 Goethestraße, which was home to an old prefab house and brought on his son, Gerd Eberle. Gerd quickly turned the two-man office into a real business. In the 1970s, the agency already employed more than 20 staff and had it’s own photo studio and media department.
In addition to regional clients like Bifora (back then, Europe’s largest wristwatch factory), brands including Brandt Zwieback, Waldbauer, Libella, WMF, Steiff and many more brands from across Germany became clients. Throughout the years, the numerous implemented projects have both formed our agencies’ roots while simultaneously the roots of today’s successful brands.
Markets are changing at breakneck speed, and the digital transformation is also changing marketing and communications tools. Only long-term, clear strategies lead to sustainable success here. And speed requires continuity. It requires genuine partnerships, knowledge of brands and people, understanding and, above all, trust. We generate more than half of our income with clients we have been serving for more than ten years, in some cases for more than 20 years. Our team is also driven by continuity: our staff turnover rate is 50% below the industry average, and around 30% of our colleagues have been on board for more than ten years.
Client since 1995
Market leader in Germany 
Client since 1992
Market leader for certified quality 
Client since 1994
Market leader NKF in Germany 
Client since 1991
Marketinggesellschaft BW 
Client since 1985
Market leader seasonal chocolate in Europe 
Client since 1998
Market leader juices in the NKF in Germany 
