Alnatura: the Favourite Food Brand

For the third time in a row, Alnatura is the Germans’
favourite food brand. Coming in 12th place among all brands, Alnatura is the strongest food brand and stands ahead of established food brands such as Coca Cola and Milka.
This was the result of a representative study on “Die Lieblingsmarken der Deutschen” (The Germans’ Favourite Brands) from the Forsa Institute, commissioned by Brandmeyer brand consultants. Over 3,000 Germans aged 14 and above were asked about their favourite brands (4th Sept. – 9th Oct. 2018). Among all brands, Alnatura is the most frequently cited food brand, as it was in 2014 and 2016.