CC Pharma was founded in 1999 and is now one of the leading importers of EU pharmaceuticals in Germany. The claim “The original. Since 1999.”, which we developed at the start of our collaboration in 2018, is representative of the company’s clear commitment to dealing exclusively with original preparations. And, of course, it also stands for ethical and responsible dealings, both with the products and with customers and business partners.
Since 2019, CC Pharma has further strengthened its import business and – with the help of its shareholder Tilray – has placed an additional focus on medicinal cannabis. CC Pharma thus offers a broad overall range of preparations from all important indication areas such as anti-rheumatics, oncology and HIV. The most important customers are public, hospital and specialized pharmacies as well as fully stocked pharmaceutical wholesalers.
We initially developed a broad-based cross-media communication strategy specifically for this target group – and then of course also implemented the corresponding multi-stage campaign, including a new claim.
Consulting
Communication strategy
Corporate communication
CEO communication
Lobbying
Change processes
Internal communication
Crisis communication
Brand consulting
Rebranding
PR/Communication
Corporate PR
Topic setting, storytelling
Trend and topic analysis
Content management
Monitoring
Corporate communication
Trade fair communication
Digital
Websites
Web banners
Social media
E-mailings
Creation
Campaigning
Corporate communication
Film/moving image
Dialog marketing
Trade fair design
As part of the cross-media communication strategy, selected employees personalize the company’s clearly defined added value under the campaign motto “Strong partner wanted – and found”. The respective testimonials and their messages reach the target groups over several stages and across all communication channels. In this way, we ensure a lasting recognition effect for all campaign motifs. With clearly measurable success. Online and offline, from the new website to various trade fair appearances.
From the very beginning, our most important tasks at CC Pharma also included expert brand consulting and communicative support for change processes. Internally and externally. Particular highlights included the rebranding in 2021 and the 25th anniversary campaign in 2024.