The motto “WHAT’S NEXT?” was the program for our big anniversary party. After all, in our fast-moving industry, it’s always about looking ahead. And if we didn’t keep asking and answering this question, the agency would not still be successful in the market today – after 75 years. Once founded by Karl Eberle as a graphic design studio and expanded by Gerd Eberle to become a respectable player in the industry, we are now the third generation to look back on over seven decades of agency and advertising history. “In the agency world, this is anything but a matter of course,” says CEO Bernd Eberle. We celebrated extensively on a warm summer night with cool drinks, hot music, great encounters and lots of inspiration. Our premises were quickly transformed into the WHAT’S NEXT? arena, where the party went on until the early hours of the morning for some.
Two exciting presentations inspired our guests and us: author and expedition leader Birgit Lutz, who has been to the North Pole 15 times and is a member of the German Society for Polar Research, focused on climate change in the no longer so eternal ice. She took us on a trip to Spitsbergen and showed us all the changes she has observed and experienced there. Even though the impulse was called: “Obituary for the Arctic”, the subtitle of the lecture was: “We can still save the world”, because “despair is so unproductive”.
Prof. Dr. Dr. Dr. h.c. Franz Josef Radermacher took a different perspective as a mathematician and economist. He is known as a key figure in the debate on sustainable globalization and climate protection. So he posed the question: “Can we still be saved?” and gave a positive impetus on how to tackle climate change and create a sustainable economy at the same time. How do global prosperity and protecting the planet go hand in hand? Answer: Not according to the strategies pursued in Germany. Instead, the world needs an alternative, realistic energy concept and a strong involvement of poor countries. This would cost a lot of money, but it would be an investment in our future that would definitely be worthwhile in our own best interests.
WHAT’S NEXT? Artificial intelligence too, of course! As an agency, we are concerned with this topic in theory and practice. And this was not only to be seen, but also to be heard. With an AI-generated anniversary rap music video that focuses on “75 years of creativity and passion” and ends with the statement: “The best future is the one we create ourselves”. And when it comes to creative ideas, we still rely on our clever creative minds – as we did for this video.