As part of an activation campaign for Neue Pressegesellschaft (mbH & Co. KG), Eberle developed an advertising concept for a total of 11 daily newspapers in south-western and eastern Germany.
The campaign was launched with the aim of getting the print-savvy readers of daily newspapers interested in the digital offering. From 2024, the press company has made the online offering, which was previously subject to a charge, available to print subscribers free of charge.
The core of the campaign is the advertisements that appear in the daily newspapers. These are intended to encourage readers to download the award-winning app incl. e-paper and SWPplus (articles on the website). In addition to the Südwest Presse, the advertisements appear in 10 other daily newspapers, reaching a total of over 560,000 readers per issue.