Surprise! “Very Peri” is the Pantone color 2022. A deep violet blue.
Luminous and electrifying, that’s what comes to mind. Fields of lavender, cornflowers. There have always been violet tones in recent years, and yet “Very Peri” is something special: While the colors have all been selected from the existing Pantone palette so far, “Very Peri” is a new mixed color – a novelty in the history of Pantone annual colors, as can also be read at Pantone. An in-house creation that stands for innovation and the prospect of something new. No recourse to what already exists. Neither black nor white, more in the middle and therefore fully in tune with the spirit of the times.
In color theory, violet is a secondary color of red and blue that combines the two opposing color effects – flaming, warm red and calming, cool blue. These contrasts create a field of tension in which violet tones move. They have a magical aura, they are mysterious, spiritual, transformative and balancing. They therefore have a special significance in many religions.
The jury’s statement said: “Very Peri (…) shows us a vibrant, joyful view of the world and a dynamic presence that inspires bold creativity and imaginative expression.”
Also interesting: The idea for the name “Very Peri” comes from the purple flowers of the plant “Periwinkle”, known to us as “periwinkle”. Very periwinkle then!
Everything remains different – let’s remain open to new, courageous and original ideas!
