Security of supply with fresh food has become an important issue for consumers – especially in times of the coronavirus crisis. The “We supply our country” campaign, which we developed for the Ministry of Rural Areas and Consumer Protection (MLR), focuses on the people who ensure that we have enough fresh food on our plates every day.
This is precisely why the posters, banners and web motifs do not feature models, but real farmers and producers from various sectors. In this way, they give regional products from Baden-Württemberg an authentic face and are intended to increase the public’s appreciation of farmers.
