For the Alnatura sweet cookies relaunch, we developed a well thought-out concept that strengthens Alnatura’s brand identity and ensures a uniform, recognizable design. The aim was to establish a clear visual language that runs consistently through the entire range and increases the brand’s recognizability on the shelf.
A central element of this concept is the striking typography that Eberle developed specifically for the double cookies many years ago. Over time, this unique handwriting has established itself as a striking design feature and is now perceived as defining the style of the entire brand. To further strengthen this recognizability and create a harmonious product presentation, we consistently used the characteristic typography for the entire Alnatura sweet cookie range.
We deliberately opted for a uniform color scheme: the striking blue, which already played a role in the previous design, was integrated as a unifying element across all packaging. This not only creates a strong visual link within the range, but also emphasizes Alnatura’s brand values – naturalness, quality and authenticity.
This targeted design development not only makes the Alnatura sweet cookies range more visually appealing, but also positions it better strategically. The new design gives the products a stronger presence, helps consumers find their way around the shelves and supports long-term brand loyalty.
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