Drawing on its expertise, tradition, and the trust the Weleda brand enjoys, Weleda is launching organic-quality dietary supplements as a new and third strategic pillar alongside natural cosmetics and medicines. The stated goal: to preserve people’s health and beauty—holistically and in harmony with nature. For the new sub-brand, Eberle developed the brand architecture and the complete launch package: from naming and the logo to packaging and communications.
Activating the power of nature, with natural organic ingredient complexes, developed by experts and inspired by anthroposophy – all this is reflected in the logo addition “natural wisdom”. The packaging uses color coding to structure the areas of application in a particularly user-friendly way and translates the product’s high standards into a modern, minimalist and yet loving design.
For the launch campaign, we developed the key message “Use the wisdom of nature for yourself”, which links the name of the sub-brand with Weleda’s core competence and also contains a specific user reference. We conceived and designed comprehensive advertising materials such as advertisements in consumer and trade magazines as well as detailed consulting tools for sales and specialist retailers.
Our PoS concept offers a clear overview of the product range and plenty of space for product benefits. Weleda food supplements are available from specialist retailers such as pharmacies as well as health food stores and drugstores.
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Our client: Weleda
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