With all its expertise, tradition and the trust that the Weleda brand enjoys, Weleda is launching organic food supplements on the market as a new and third strategic pillar alongside natural cosmetics and pharmaceuticals. The declared aim is to maintain people’s health and beauty – holistically and in harmony with nature. Eberle developed the brand architecture and the complete launch package for the new sub-brand: from naming and logo to packaging and communication.
Activating the power of nature, with natural organic ingredient complexes, developed by experts and inspired by anthroposophy – all this is reflected in the “natural wisdom” logo supplement. The packaging uses color coding to structure the application areas in a particularly user-friendly way and translates the high standards of the product into a modern, minimalist and at the same time loving design.
For the launch campaign, we developed the key message “Use the wisdom of nature for yourself”, which links the name of the sub-brand with Weleda’s core competence and also contains a specific user reference. We conceived and designed comprehensive advertising materials such as advertisements in consumer and trade magazines as well as detailed consulting tools for sales and specialist retailers.
Our PoS concept offers a clear overview of the product range and plenty of space for product benefits. Weleda food supplements are available from specialist retailers such as pharmacies, health food stores and drugstores.
