With all its expertise, its tradition and the trust that the Weleda brand enjoys, Weleda is launching food supplements in organic quality as a new and third strategic pillar on the market alongside natural cosmetics and medicines. The declared goal: to maintain human health and beauty – holistically and in harmony with nature. Eberle developed the brand architecture and the complete launch package for the new sub-brand: from naming and logo to packaging and communication.
Activating the power from nature, with natural organic ingredient complexes, developed by experts and inspired by anthroposophy – all this is reflected in the logo phrase “natural wisdom”. The packaging divides the application areas by colour coding in a particularly user-friendly way and translates the high standards of the product into modern, reduced and at the same time loving design.
For the launch campaign, we developed the key message “Use the wisdom of nature for yourself”, which both connects the name of the sub-brand with Weleda’s core competence and contains a concrete user reference. We conceived and designed comprehensive advertising materials such as advertisements in consumer and trade magazines as well as detailed advisory tools for sales and specialised trade.
Our PoS concept offers a clear overview of the product range and plenty of space for product benefits. Weleda’s nutritional supplements are available from specialist retailers such as pharmacies as well as health food stores and drugstores.