Festo is known worldwide for its pneumatic and electrical automation technology and stands for maximum efficiency in factory and process automation. The Festo bulk solids campaign impressively underlines this claim: Festo supports its customers in achieving maximum productivity and competitiveness with innovative approaches and state-of-the-art technology. The company sets standards in the industry by combining technical excellence with sustainable solutions to optimize individual processes.
Festo relies on us time and again for the conception and development of sales support measures that are precisely tailored to selected target groups. This was also the case with the international bulk solids campaign, which we realized under the motto “Bulk solids better”. We not only refreshed the existing brand image, but also integrated innovative communication strategies to convey the message clearly and specifically to the target group. Our approach combines creative concepts with technological know-how, which has strengthened both customer confidence and Festo’s market position in the long term.
This project once again underlines our expertise at the interface of design and technology. The creative implementation and strategic planning have enabled Festo to present its innovative strength and vision for the future in the best possible way. Overall, this campaign reflects the claim to combine technical excellence and modern sales in a holistic communication concept. This campaign impressively demonstrates how technological innovation and creative communication work together harmoniously.
The campaign is based on six concise visuals, each of which conveys a central core message and thus effectively underpins the overall concept. These visual elements were specifically developed to immediately catch the eye of the target group and leave a lasting impression. The messages are communicated via all relevant online channels to ensure the broadest and most targeted approach possible.
In addition to the specially created landing page, this also includes important social media platforms such as Facebook, LinkedIn and YouTube. Additional in-depth text articles were created for these networks to provide further insights and background information. The mix of visual and textual content ensures that both visually oriented and information-hungry users are optimally reached.
The online portfolio is supplemented by the targeted use of Google Ads, which draw potential customers’ attention to the campaign when they search for relevant topics. Regular e-mail newsletters also help to maintain the interest of the target group and provide continuous information. This cross-channel strategy ensures that the campaign message is present in various digital spaces and thus achieves a high reach. This comprehensive range of measures makes it possible to sustainably increase the success of the campaign and intensively promote dialog with the target group.
Information about our customer here.
