Alnatura relaunched its entire frozen product range – including the range of frozen pizzas, which was also expanded to include additional pizza and tarte flambée varieties. We developed a contemporary design concept that puts the product in the center of attention through more clarity in the structure, but remains unmistakably Alnatura.
The aspects of naturalness, high-quality processing and the message “best organic quality at a reasonable price” are enjoyably staged in enticing product images. At the same time, the design leaves plenty of room for future product range extensions.
