Alnatura relaunched its entire frozen range – including the range of frozen pizzas, which was also expanded to include additional pizza and tarte flambée varieties. We developed a contemporary design concept with a clearer structure that puts the product at the center but remains unmistakably Alnatura.
The aspects of naturalness, high-quality processing and the message “best organic quality at a reasonable price” are presented in enticing product images. At the same time, the design leaves plenty of scope for future additions to the range.