We are delighted to win the German Brand Award for the Neudorff image campaign in the categories “Excellence in Brand Strategy and Creation – Brand Communication 360° Campaign” and “Excellence in Brand Strategy and Creation – Brand Efficiency of the Year”.
Neudorff is a family-owned company that offers environmentally friendly products for plant care and protection. Our task was to develop a campaign that would increase brand awareness while reaching a new target group. To do this, we focused on Neudorff’s three core values: Customer Service, Natural Products and Family Business. This allowed us to create three different levels of communication: the brand level, the product level and the sustainability level.
The campaign had a positive impact on sales and ensured a double-digit increase in brand awareness.