Our client afb social & green IT has been published in the Frankfurter Allgemeine Zeitung. This is good proof that sound PR work has lost none of its importance even in the age of AI. After all, visibility in relevant media is not created by good content or automated processes alone. It is created through strategic storytelling, a clear topic profile and the continuous development of reliable contacts with journalists. This is precisely where our communications work for afb comes in: We make visible the contribution that circular IT, professional IT processing and social responsibility make to companies and society. And we value personal interaction with editors. Precisely because AI is changing content production. After all, relevance, trust and journalistic interest only arise where topics are precisely classified, credibly communicated and brought to the right contacts.
We are delighted about the publication in the FAZ and are pleased to be able to accompany afb on this path in terms of communication.
