Where many products compete for attention at the same time and decisions are made in seconds, it is important to be visible at the right moment. We develop POS marketing that puts products in the spotlight and increases sales. From conception and design to displays, decorations and promotion sets to production and logistics support, we create well thought-out POS solutions. Tailored to the requirements of retailers, the market and the target group for brands that stand out and achieve a measurable impact.
What can we do for you?
Around 70 % of purchasing decisions are made directly at the point of sale – an enormous potential that needs to be activated in a targeted manner.* Effective POS marketing creates orientation, especially in highly competitive categories, and translates brands into clear, activating signals. The decisive factor here is the precise and timely interaction of all measures, especially brand campaigns with the POS, from the idea to coordination and implementation.
As a POS agency with extensive experience, we develop concepts that are conceived in the context of trade marketing and consistently take into account the requirements of retailers, the market and the target group. This results in holistic solutions that increase sales in a targeted manner.
*Source: POPAI, Shop! Association, Shopper Engagement Study
We develop an effective system for activation at the POS with coordinated measures to combine product, POS and brand campaigns in a targeted and timely manner. Depending on the task and environment, the formats range from classic placements to eye-catching presentations in the market. This spectrum is complemented by promotional packaging and cross-selling approaches that extend campaigns at the POS. This results in measures that can be implemented in a scalable manner and accompany products at the decisive moment.
Display design at the POS translates brands into space and combines them with function and practicability in retail. Our focus is also on developing displays that are as flat, material-efficient and easy to handle as possible, as this is the only way they can function reliably and economically in retail.
To achieve this, we combine design quality with technical development, from the concept to the design and material selection.
We optimize cardboard solutions in particular in terms of weight, stability and transportability and take into account current sustainability and regulatory requirements such as the EU Packaging Directive PPWR (new since 2026). This allows us to reduce material usage and costs without losing impact and quality.
360° POS development means thinking about creation, design and production together right from the start. This results in solutions with a high level of design and technical depth that are designed for real and simple implementation in retail. Material, logistics and handling requirements are already incorporated into the development phase and are directly interlinked with the design. This results in highly individualized POS measures, while processes remain lean and the effort required for coordination is significantly reduced.
By considering logistical requirements as early as the development stage and supporting processes during implementation, transport volumes, material usage and processes can be optimized in a targeted manner. This is where there is often considerable potential for savings – both in terms of costs and sustainability.
In retail, seconds make the difference between buying and not buying. We develop POS marketing and display solutions that focus attention on products and bring brands to life at the point of sale. Contact us now for a no-obligation enquiry.
Success comes from thinking together. From the campaign idea to the display and shelf design to the implementation in retail, a coherent overall picture must be created that provides orientation, creates trust and triggers a buying impulse. Clear communication, eye-catching placements and consistent differentiation from the competition ensure that products are noticed at the decisive moment and prevail.
Packaging design is often the first point of contact on the shelf. A concise design, clear messages and strong contrasts are essential for differentiation. Additional measures such as displays, secondary placements and shelf communication further increase visibility. This creates presence at the decisive moment.
A successful launch visibly extends the brand campaign into the retail space. Displays, promotional areas and eye-catching POS measures ensure that new products are understood at first glance and stand out clearly from the existing range. It is crucial that the message, design and placement are precisely coordinated in terms of timing and work together across all channels. This creates recognizability at the decisive moment – and the basis for sustainable sales.
Trade marketing is aimed at retailers and ensures that products are optimally positioned and marketed. POS marketing starts directly at the point of sale and aims to motivate customers to buy. In short: trade marketing brings products to the shelf – POS marketing ensures that they are bought there.
Successful retailer communication is clear, self-explanatory and tailored to real-life use in the market. POS measures must be able to be set up quickly, take up little space and function without elaborate outer packaging. It is crucial to consider the requirements of retail and logistics at an early stage. This results in solutions that work in everyday life and can be easily implemented by retail partners.
Material usage, transport volume and handling have a major influence on the cost-effectiveness of POS measures. Optimized designs, flat shipping solutions and material-efficient developments can significantly reduce production, storage and transport costs. At the same time, more sustainable processes with lower resource consumption are created.
Material influences stability, handling and cost-effectiveness in equal measure. This is where the material expertise of an experienced POS agency comes into play: the right grammage, the lowest possible use of materials and designs that are stable, easy to assemble and efficient to transport. This allows costs to be reduced, more sustainable processes to be created and current requirements for recyclability and specifications such as the EU packaging directive PPWR to be taken into account.
Choosing the right printing inks directly influences brand impact, print quality and recognizability. Especially at the POS, colors must be eye-catching and at the same time precisely matched to the material, surface and printing process. The experience of a specialized POS agency is also evident in this coordination: colors must also be technically reliable to implement for consistent results in production and retail.
Do you have any questions? Do you have a product and need POS marketing? Simply contact us for a free and non-binding initial consultation.
back
+49 7171 925290
kontakt@eberle-werbeagentur.de