About 70 percent of purchasing decisions are made right at the point of sale—where many products compete for attention at the same time and decisions are often made in a matter of seconds.* This is where effective PoS marketing comes into play: It provides guidance, makes brands easy to understand, and translates campaigns into clear calls to action.
As a PoS agency, Eberle develops solutions that are rooted in the brand and effective in retail settings. These include displays, decorations, secondary placements, shelf communications, and promotional sets—all strategically conceived, designed, and, if necessary, supported through production and logistics.
We view PoS as part of the overall customer journey—from the first contact with the brand to the moment of purchase in-store. For PoS marketing that raises brand visibility and specifically drives sales.
*Source: POPAI / Shop! Association, Shopper Engagement Study
• Strategy & Concept Development:
Holistic PoS Strategies · Campaign Concept Development & Execution · Trade Marketing · Integrating PoS and Digital
• Layout & Display Design
, Display Design · Brand Presentation at the Point of Sale · Point of Sale Layout · Material Selection & Technical Feasibility
• Formats & Activation
Displays & secondary placements · Shelf communication · Promotional areas & presentations · Special formats · Promotional packaging · Cross-selling
• Implementation & Rollout
Prototyping & Sample Production · Production & Quality Assurance · Logistics · Rollout · Sustainable Material Concepts
Not every brand needs the same display. Sometimes the goal is maximum visibility in the mass market; sometimes it’s flexible use in specialty stores; and sometimes it involves promotional displays, special formats, or a unique presentation with a strong brand impact. That’s why we develop point-of-sale (PoS) solutions tailored to the task at hand—designed with the brand, target audience, channel, and moment of purchase in mind.
PoS is a key touchpoint within the customer journey and a crucial component of trade marketing. What a brand builds up before the purchase must resonate again in the store within a few seconds: the concept, the benefit, the impulse. That’s why we develop PoS as an integrated component that extends campaigns into the shopper’s moment—aligned with the brand, relevant to the purchase, and compatible with both digital and analog activations.
Seasonal promotions, product launches, and in-store activations require solutions that quickly connect the occasion, product benefits, and the moment of purchase. We develop promotional packaging, displays, on-product communication, and cross-selling solutions that capture attention and trigger impulse purchases right at the point of sale.
Whether it’s a grocery store, drugstore, pharmacy, specialty store, home improvement store, or furniture store: We develop point-of-sale (PoS) solutions tailored to the retail channel, product assortment, target audience, and placement—from displays, shelf signage, and storefront windows to in-store staging. Because sometimes a traditional spot on the shelf just isn’t enough. That’s when we think outside the box: in front of the door, inside the store, on the wall, in the storefront window, or as part of the store’s furnishings.
Thinking about creation, design, and production together from the very beginning—that’s the difference between a point-of-sale (PoS) solution that looks good and one that actually works in retail. That’s why requirements related to materials, logistics, and handling are incorporated into the design early on. This results in customized solutions that not only align with the brand’s identity but can also be efficiently produced, transported, and installed. Transport volume, material usage, and processes can be specifically optimized—offering potential savings in both costs and resources. Current requirements such as the EU Packaging Regulation (PPWR) are factored in from the very beginning.
Ideas become impulse purchases; product placements become brand experiences. Let’s work together to discover where your brand can make a bigger impact at the point of sale.
Contact us now for a no-obligation inquiry.
Success comes from thinking together. From the campaign idea to the display and shelf design to the implementation in retail, a coherent overall picture must be created that provides orientation, creates trust and triggers a buying impulse. Clear communication, eye-catching placements and consistent differentiation from the competition ensure that products are noticed at the decisive moment and prevail.
Packaging design is often the first point of contact on the shelf. A concise design, clear messages and strong contrasts are essential for differentiation. Additional measures such as displays, secondary placements and shelf communication further increase visibility. This creates presence at the decisive moment.
A successful launch visibly extends the brand campaign into the retail space. Displays, promotional areas and eye-catching POS measures ensure that new products are understood at first glance and stand out clearly from the existing range. It is crucial that the message, design and placement are precisely coordinated in terms of timing and work together across all channels. This creates recognizability at the decisive moment – and the basis for sustainable sales.
Trade marketing is aimed at retailers and ensures that products are optimally positioned and marketed. POS marketing starts directly at the point of sale and aims to motivate customers to buy. In short: trade marketing brings products to the shelf – POS marketing ensures that they are bought there.
Successful retailer communication is clear, self-explanatory and tailored to real-life use in the market. POS measures must be able to be set up quickly, take up little space and function without elaborate outer packaging. It is crucial to consider the requirements of retail and logistics at an early stage. This results in solutions that work in everyday life and can be easily implemented by retail partners.
Material usage, transport volume and handling have a major influence on the cost-effectiveness of POS measures. Optimized designs, flat shipping solutions and material-efficient developments can significantly reduce production, storage and transport costs. At the same time, more sustainable processes with lower resource consumption are created.
Material influences stability, handling and cost-effectiveness in equal measure. This is where the material expertise of an experienced POS agency comes into play: the right grammage, the lowest possible use of materials and designs that are stable, easy to assemble and efficient to transport. This allows costs to be reduced, more sustainable processes to be created and current requirements for recyclability and specifications such as the EU packaging directive PPWR to be taken into account.
Choosing the right printing inks directly influences brand impact, print quality and recognizability. Especially at the POS, colors must be eye-catching and at the same time precisely matched to the material, surface and printing process. The experience of a specialized POS agency is also evident in this coordination: colors must also be technically reliable to implement for consistent results in production and retail.
Do you have any questions? Do you have a product and need POS marketing? Simply contact us for a free and non-binding initial consultation.
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