We were able to implement a special campaign for Telenot: Manuel Neuer, one of the best goalkeepers in the world, is the brand ambassador for the security technology company. The aim is not only to achieve greater awareness and a stronger brand image, but also to increase the brand’s reach.
With Manuel Neuer as the brand ambassador, the strategic idea behind the campaign is almost obvious and quickly explained. A burglary occurs in Germany every 6.3 minutes. Security is therefore not a “nice-to-have”, but essential. Our task was to translate Telenot’s brand and product strengths – early risk detection, reliability and consistent action – into a visual and content language that is immediately understandable.
Why was it such a good fit with Manuel Neuer? Because he is a player who recognizes risks quickly, anticipates situations and reacts at the decisive moment.
The best goalkeepers in the world read the game, recognize risks before they arise and make the right decision at the crucial moment. With the testimonial, a personality was therefore chosen who not only symbolizes this attitude, but also embodies it authentically. As a modern “protector” who stands for overview, precision and absolute reliability. It is precisely this principle that Telenot has been pursuing in the development of its security systems for over 50 years.
We are delighted that we have been able to support this successful company in marketing and communication for many years. The campaign includes social media, PR, media and corporate publishing.
