Our ecosystems are endangered and need our initiative to be protected. The famous Pantone Colour Institute (PCI) wants to use the new color shade PANTONE 1775 C to draw attention to the alarming rate at which we are losing the diversity of species and ecosystems – and to increase interest in the United Nations initiative. The goal is to preserve at least 30 percent of the world’s land and oceans in diversity by 2030.
But why pink of all things?
What does pink have to do with biodiversity? The Pantone Color Institute explains it like this: The new “Colour of Biodiversity” was inspired by the oldest surviving color pigment in the world. It is a light pink pigment, around 1.1 billion years old, which was found deep under the Sahara Desert in Africa. “We thought that the Sahara, which is considered one of the oldest places on earth, could serve as inspiration to show what was found in the earth before it was populated and humans had the opportunity to pollute the natural resources of the environment,” says Laurie Pressman, Vice President of the Pantone Color Institute.
Artists, designers, academics and journalists creatively and lovingly present a lot of the new pink and interesting background information on biodiversity. On the interactive
website
. Here the user can playfully click, scroll and pan through the world of species and ecosystems – and be inspired. In the coming years, we will continue to add creative communication – through campaigns, documentaries and biodiversity-friendly design solutions.
If you want to draw direct attention to the initiative around the new Pantone pink, you can use the hashtag #ColorofBiodiversity to spread the message yourself.
