With a first advertisement in the Lebensmittel Zeitung, one of our projects that we have been working on over the past few months is finally going public: the launch of the new AlpenJodSalz with selenium from Bad Reichenhaller. From packaging design and trade communication to the public campaign, we provided comprehensive support for the launch of this new product. You can look forward to further colorful designs and a broad-based media offensive that will start in early summer. You can already watch the accompanying commercial now – film away:
To the new product:
After more than 20 years, Germany’s best-known salt brand is expanding its popular AlpenSalze range, thereby tapping into a whole new target group. Flexitarians, vegetarians and vegans – anyone who often doesn’t eat meat is at risk of an insufficient supply of selenium. Adding this vital trace element to salt makes it easy to ensure a basic supply in everyday life.
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