Raw material instead of waste: The company PaperWise produces high-quality paper and carton from material, which until now, has been defined as “waste” in the food industry. Currently, PaperWise processes one million tonnes of this raw material each year, thereby saving an area of forest the size of 20,000 football fields.*
Using this material, we conceptualised a special give-away for our client Weleda: plantable confetti. A nice effect: Using the material from the agricultural waste closes the cycle of creating, decaying and exploiting. Ultimately, nature knows no waste.