Campaign brings Weideglück’s Yoghurts to TV

We conceptualised and realised a TV campaign for Weideglück’s yoghurts, taking on the entire planning and transaction with the television channels. As a special advertising format, the Weideglück summer raffle was presented across Germany using cut-ins, thereby increasing sales of the yoghurt. Cut-ins are more effective at gaining attention than televised adverts during the break, as they are blended into the programme whilst it is running.

From 17th June 2019 – 30th June 2019, the cut-ins were displayed on the private channels Sat.1, Kabel eins, RTL and VOX.