We conceived and realized a TV campaign for Weideglück yoghurts and also took care of the entire planning and handling with the TV stations. As a special advertising format, the Weideglück summer competition is publicized throughout Germany with cut-ins, thus increasing sales of the yoghurts. Cut-ins are more attention-grabbing than TV commercials in the advertising block, as they are shown during the running program. From 17.06.2019 – 30.06.2019, the cut-ins were broadcast on the private channels Sat.1, Kabel eins, RTL and VOX.