Data protection
We are Eberle GmbH Werbeagentur GWA. We operate the websites and services at eberle-werbeagentur.de, also accessible via eber.de, and its subdomains and subpages.
We treat your personal data in accordance with the data protection law applicable in the Federal Republic of Germany, i.e. also the General Data Protection Regulation (GDPR), and as described in the following privacy policy:
A. Responsibility
Responsible for handling the data, in particular for collection and data processing, is the
Eberle GmbH
Goethestrasse 115
D-73525 Schwäbisch Gmünd
Phone: +49 7171 925290
Fax: +49 7171 9252925
kontakt@eberle-werbeagentur.de
www.eberle-werbeagentur.de
The managing directors authorized to represent the company are Bernd Eberle, Jochen Eberle, Stefanie Benkelmann
B. Name of the data protection officer
The data protection officer is Roman Heisig.
Königsturmstraße 2
D-73525 Schwäbisch Gmünd
Phone: +49 (0)7171 / 92 75 10
datenschutz@eberle-werbeagentur.de
C. Personal data
Personal data is individual information about the personal or factual circumstances of an identified or identifiable natural person. In particular, personal data is data that can be used to determine your identity, e.g. your name, your address, your telephone number and also your e-mail address if it contains your name, for example.
D. Overview of the types of use of information on eberle-werbeagentur.de
Our websites are for information purposes. You can use our websites without registering and without entering any personal data.
E. Basic information on the handling of data by Eberle GmbH
We collect, process and use personal data of a user of eberle-werbeagentur.de only anonymously.
Collected data is stored by our technical partner service provider (currently: imos GmbH, Alfons Feifel Str. 9, 73037 Göppingen) on a multi-secured server within Germany. Only a limited number of employees of Eberle GmbH and the technical service provider have access to your data.
F. Use and deactivation of cookies
Cookies are text files that are stored on your computer by your browser so that Eberle GmbH can recognize you during and on future visits to eberle-werbeagentur.de, provided that the browser settings allow the use of cookies.
eberle-werbeagentur.de itself uses cookies to count page views without information about the identity or other data of the user
You can deactivate cookies in your browser menu at any time (you can find more information on this in the help function of your browser).
You can then also use some areas of eberle-werbeagentur.de without cookies. However, not all functions on eberle-werbeagentur.de can be used without cookies.
For cookies used in connection with the linking of eberle-werbeagentur.de with certain social networks, please read the respective notes on these social networks below.
The storage of cookies can be prevented by a setting in the browser software – it is possible that not all functions of eberle-werbeagentur.de will be fully usable.
G. Anonymization and evaluation of anonymous data
We collect anonymized data via the systems of our technical service provider (currently: imos GmbH, Alfons Feifel Str. 9, 73037 Göppingen, Germany) for the following purposes: Improving the connection setup, increasing system security and system stability, evaluation.
The information collected does not allow any conclusions to be drawn about individual users and is temporarily stored in a so-called log file. This information is recorded without any action on your part and stored until it is automatically deleted after 3 months:
Date and time of access,
IP address of the device sending the request,
File name of the retrieved file,
URL of the retrieved file,
(referrer URL, i.e. the address of the website from which access is made,
Browser used
Operating system of your end device
Name of your network access provider.
The legal basis for our data processing is Art. 6 para. 1 sentence 1 lit. f GDPR. Our legitimate interest follows from the purposes for data collection listed above. The data collected will not be used to draw conclusions about your person.
H. Social networks and social media plug-ins in general
We use social plug-ins from the social networks Facebook, Instagram, Twitter and Pinterest on eberle-werbeagentur.de on the basis of Art. 6 para. 1 sentence 1 lit. f GDPR to make it easier for users to follow our news and to make eberle-werbeagentur.de better known. These purposes constitute a legitimate interest within the meaning of the GDPR. Responsibility for data protection-compliant operation must be guaranteed by their respective providers.
Contact to the social media is established via a “share” button. The social media plug-ins are integrated using the “two-click method” so that users of eberle-werbeagentur.de are not immediately reported to the social media providers and thus enable visitor data protection.
If you have activated the “Share” button on eberle-werbeagentur.de, data will be transmitted to the above-mentioned social network services (Facebook, Twitter, Pinterest) when you access a page. This happens without your express consent. For example, the visited web address and your respective service profile ID of the social network are transmitted so that the visit to eberle-werbeagentur.de pages can be assigned to you. Other data may also be transmitted.
Information from the Federal Office for Information Security on using social networks can be found here
I. Integration of Facebook and Instagram
Since many of our users use Facebook and Instagram, we have decided to integrate social media plugins from Facebook and Instagram in order to personalize the use of eberle-werbeagentur.de. The “SHARE” button of the social network Facebook and Instagram of Facebook, Inc., 1601 Willow Road, Menlo Park, CA 94025, USA, is integrated.
When you visit a page on our website that contains such a plugin, your browser establishes a direct connection with the Facebook and Instagram servers. The content of the plugin is transmitted by Facebook and Instagram directly to your browser, which integrates it into the website.
By integrating the plugins, Facebook and Instagram receive the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook account or Instagram account or are not currently logged in to Facebook or Instagram. This information (including your IP address) is transmitted directly from your browser to a Facebook or Instagram server in the USA and stored there.
If you are logged in to Facebook or Instagram, Facebook or Instagram can directly associate your visit to our website with your Facebook account or Instagram account. If you click the “SHARE” button, the corresponding information is also transmitted directly to a Facebook or Instagram server and stored there. The information is also published on Facebook or Instagram and displayed to your Facebook friends or Instagram friends.
Facebook or Instagram may use the information obtained about you for the purposes of advertising, market research and the needs-based design of Facebook pages or Instagram pages. For this purpose, Facebook or Instagram will create usage, interest and relationship profiles, e.g. to evaluate your use of our website with regard to the advertisements displayed to you on Facebook or Instagram, to inform other Facebook users or Instagram users about your activities on our website and to provide other services associated with the use of Facebook or Instagram.
If you do not want Facebook or Instagram to associate the data collected via our website with your Facebook account or Instagram account, you must log out of Facebook or Instagram before visiting our website.
The purpose and scope of the data collection and the further processing and use of the data by Facebook or Instagram as well as your rights in this regard and setting options to protect your privacy can be found in the data protection information (https://www.facebook.com/about/privacy/) of Facebook or Instagram (https://help.instagram.com/811572406418223/?helpref=hc_fnav).
A Facebook plugin or Instagram plugin on our pages can be recognized by the Facebook logo or Instagram logo. You can find more information about the Facebook computer programs or Instagram computer programs at http://developers.facebook.com/docs/plugins/.
Facebook describes the data collection processes at http://de-de.facebook.com/policy.php
J. Integration of Twitter
Plugins of the Twitter Inc. network “Twitter” are integrated on the websites at eberle-werbeagentur.de. You can recognize Twitter plugins by the Twitter logo (Tweet button) on our pages after you have activated it by clicking on “Share”. You can find an overview of the tweet buttons here (https://about.twitter.com/resources/buttons).
When you visit a page on our website that contains a plugin that you have activated, a connection is established between your browser and the Twitter server. Twitter Inc. receives the information that you have visited the page of eberle-werbeagantur.de (under your current IP address).
If you click Twitter’s “tweet button” while you are logged into your Twitter account, you can link the content of our pages to your Twitter profile. This allows Twitter to associate your visit to our pages with your user account. Eberle GmbH has no knowledge of the content of the data transmitted to Twitter or its use by Twitter Inc.
If you want to prevent Twitter from assigning your visit to eberle-werbeagentur.de to you, log out of your Twitter user account.
Further information on this can be found in Twitter’s privacy policy (https://twitter.com/privacy).
K. Analysis by Google Analytics
We carry out analyses on the legal basis of Art. 6 para. 1 sentence 1 lit. f GDPR. The purpose of tracking is to enable the continuous optimization of our website and to further develop our website in line with requirements. In addition, the use of our website is to be statistically recorded. To optimize our information offer to you is evaluated by us. We use Google Analytics for the needs-based design and continuous optimization of our pages.
Google Analytics (hereinafter also referred to as “GA”) is a web analytics service provided by Google LLC (https://www.google.de/intl/de/about/), 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter referred to as “Google”.
Google Analytics creates pseudonymized user profiles and uses cookies on your end device (see F. above).
We have made settings in the administration area of Google Analytics so that we only receive the following information about your use of the websites at eberle-werbeagentur.de:
– Browser type and version,
– operating system used,
– referrer URL (the previously visited page),
– host name of the accessing computer (IP address),
– time of the server request
– internet provider
– origin (country and city)
– screen resolution
– age group and gender
– new/returning visitor
– average session duration
– page views from different pages
This data is transferred to a Google server in the USA. They are stored there.
The information is used to evaluate the use of the website, to compile reports on website activity and to provide needs-based design of these Internet pages.
This information may also be transferred to third parties if this is required by law.
Your IP address will not be merged with other Google data. IP addresses are anonymized.
A free add-on is available to prevent the analysis. You can prevent the collection of data generated by the GA cookie and related to your use of the website and the processing of this data by Google by downloading and installing the browser add-on at (https://tools.google.com/dlpage/gaoptout?hl=de).
You can also set an opt-out cookie on your device that prevents the future collection of your data when you visit eberle-werbeagentur.de. The opt-out cookie is only valid in the selected browser. After deleting cookies, the opt-out process must be repeated (by clicking on the link) if data collection is to be prevented.
Click on the following link to set the opt-out cookie now:
Deactivate Google Analytics
You can find additional information on data protection in connection with Google Analytics at Google (https://support.google.com/analytics/answer/6004245?hl=de).
Note:
Other social media plugins are not integrated. Eberle GmbH reserves the right to make further offers with other social media plugins in the future and will provide information about this at this point in the privacy policy.
L. Rights
Upon request, Eberle GmbH shall provide the user with information about the personal data stored about him/her free of charge and without delay. This information will also be provided electronically at the user’s request.
You have the right:
in accordance with Art. 15 GDPR, to request information about your personal data processed by Eberle GmbH. In particular, you can request information about the processing purposes, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right to lodge a complaint, the origin of your data if it was not collected by us, and the existence of automated decision-making including profiling and, if applicable, meaningful information about its details;
in accordance with Art. 16 GDPR, to immediately request the correction of incorrect or incomplete personal data stored by Eberle GmbH;
to demand the erasure of your personal data stored by Eberle GmbH in accordance with Art. 17 GDPR, unless the processing is necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the establishment, exercise or defense of legal claims;
in accordance with Art. 18 GDPR, to demand the restriction of the processing of your personal data if the accuracy of the data is disputed by you, the processing is unlawful but you refuse to delete it and Eberle GmbH no longer needs the data, but you need it to assert, exercise or defend legal claims or you have lodged an objection to the processing in accordance with Art. 21 GDPR;
in accordance with Art. 20 GDPR, to receive your personal data that you have provided to Eberle GmbH in a structured, commonly used and machine-readable format or to request transmission to another controller;
in accordance with Art. 7 para. 3 GDPR, to withdraw your consent once given to us at any time. As a result, Eberle GmbH may no longer continue the data processing based on this consent in the future and, in accordance with Art. 77 GDPR, complain to a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or the registered office of Eberle GmbH.
M. E-mail contact to EBERLE GmbH
It is possible to contact us via the e-mail addresses provided on our website. The user’s personal data transmitted with the e-mail will be stored. In this context, the data will not be passed on to third parties. The data is used exclusively for processing the conversation. The legal basis for the processing of data transmitted in the course of sending an email is Art. 6 para. 1 lit. f GDPR. If the e-mail contact is aimed at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. The necessary legitimate interest in the processing of the data is derived from the e-mail contact by the user.
The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. For personal data sent by email, this is the case when the respective conversation with the user has ended. The conversation is ended when it can be inferred from the circumstances that the matter in question has been conclusively clarified.
Possibility of objection and removal: The user has the possibility to revoke his consent to the processing of personal data at any time. If the user contacts us by email, they can object to the storage of their personal data at any time. In such a case, the conversation cannot be continued.
You can withdraw your consent and object to storage in the following ways:
– by e-mail to datenschutz@eberle-werbeagentur.de
All personal data stored in the course of contacting us will be deleted in this case.
N. Newsletter
General information about the newsletter
Interested parties can register to receive the EBERLE e-mail newsletter on one of our pages. Registration is voluntary and is not required for browsing the Eberle GmbH website.
You can find more information on the service, e.g. on content and the group of people who can register, on the registration page here.
Technology used
The “Newsletter” plugin for WordPress is used to collect data and send newsletters. The manufacturer of this plugin, Web Agile S.a.s. di Fietta Roberto, more details here, does not receive any personal data through the use of the plugin on our website.
Registration
When registering, personal data is collected and transmitted via a TLS-secured connection:
– as the only mandatory information: e-mail address of the newsletter recipient, and
– Not mandatory: title, first name, last name
The data is stored with IP address and time stamp on the server of the technical service provider imos Gesellschaft für Internet-Marketing und Online-Services mbH, Alfons-Feifel-Str. 9, 73037 Göppingen, and stored there until you unsubscribe.
We use the data exclusively for the purpose of sending the newsletter and on the basis of your consent. The legal basis is Art. 6 para. 1 lit. a GDPR.
Confirmation
Registration is only effective with a double opt-in declaration: Consent to receive the newsletter must be confirmed by clicking on the registration link in an e-mail sent to the address provided.
Analysis, storage, deletion of the analysis data for the newsletter
Our newsletter e-mails contain a technical component known as a tracking pixel. If you open the email when you are online, this establishes a connection with our server, unless you have technically suppressed this. This allows us to see whether and when a newsletter message has been opened.
Any links sent in the newsletter email are created as tracking links, which are used to count your clicks. We can see whether and which links in the newsletter message addressed to you have been clicked.
Your e-mail address and the analysis data for newsletter use (see above) will be stored until you unsubscribe from the newsletter and deleted when you unsubscribe.
Revocation, termination of newsletter receipt
Consent to receive the newsletter (i.e. to the processing of personal data) can be withdrawn from the provider at any time, e.g. by clicking on the unsubscribe link in the newsletter. An unsubscribe link is included in every newsletter. Clicking on this link means that you will no longer receive future EBERLE newsletters.
O. Right to object
You can object to the collection, processing and use of your personal data at any time by sending an informal message to EBERLE Werbeagentur GmbH, Goethestraße 115, 73525 Schwäbisch Gmünd or by e-mail to datenschutz@eberle-werbeagentur.de.
If your personal data is processed on the basis of legitimate interests in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR, you have the right to object to the processing of your personal data in accordance with Art. 21 GDPR, provided that there are reasons for this arising from your particular situation or the objection is directed against direct advertising. In the latter case, you have a general right to object, which will be implemented by us without specifying a particular situation.
If you wish to exercise your right of revocation or objection, an e-mail to datenschutz@eberle-werbeagentur.de is sufficient for assertion. We reserve the right to carry out an identity check if there is any doubt about the identity of the objecting party.
P. Questions, contact
If you have any questions about data protection or your data in connection with eberle-werbeagentur.de, please contact datenschutz@eberle-werbeagentur.de. We are also happy to receive criticism and suggestions at any time.
Status: 23.07.2019
