Under the HOME CREATION brand, ALDI North and ALDI South offer a wide range of innovative and high-quality products for the home, such as home and bathroom textiles, office, craft and gift materials, decorations, seasonal items and furniture. With the aim of creating a common brand for Aldi Nord and Aldi Süd, we revised the logo and developed a uniform, modern branding that simultaneously radiates warmth and appeals to the target group’s need for a beautiful, creative home.
With a color concept for the individual categories, we create an intuitive and consumer-friendly overview of the very wide range of products. In order to be able to assign individual items to the “Standard” and “Premium” categories, we have developed a stronger differentiation in product design. The comprehensive style guide systematizes design elements and applications and ensures a consistent brand experience.