Under the HOME CREATION brand, ALDI Nord and ALDI Süd offer a wide selection of innovative, high-quality household products. The product range extends from home and bathroom textiles to office supplies, crafts, and gift items, as well as home decor, seasonal products, and furniture. As part of the relaunch, the brand identity was revamped to create a consistent and modern design that strengthens the identities of both ALDI Nord and ALDI Süd.
With the strategic decision to establish a shared brand for both business divisions, the challenge was to develop a cohesive, harmonious design concept that conveys the brand’s values and ensures clear brand recognition. Our goal was to create a visual language that combines modernity, quality, and inspiration.
As part of the relaunch, we fundamentally revised the logo and developed a consistent branding that is not only contemporary and stylish, but also conveys a warm, inviting atmosphere. It was particularly important to emphasize the emotional component of living: A home is not just a place, but an expression of personality, creativity and well-being. The new design addresses precisely this need – it invites you to use the products to create a personal, harmonious and inspiring living environment.
The uniform visual design makes the brand more recognizable and creates a strong link between the various product categories. At the same time, the modern design ensures that the brand clearly stands out from the competition and immediately catches the eye on ALDI shelves. The result is a coherent, trustworthy and inspiring brand world that encourages customers to personalize their homes with creative and high-quality products.
With a color concept for the individual categories, we create an intuitive and consumer-friendly overview of the very wide range of products. In order to be able to assign individual items to the “Standard” and “Premium” categories, we have developed a stronger differentiation in product design. The comprehensive style guide systematizes design elements and applications and ensures a consistent brand experience.
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Our client: Aldi
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