Ready for new markets: Vegan products are booming, and the health food brand Vitaquell wants to benefit from this market development with its high-quality plant-based foods and at the same time conquer the food retail trade. We developed strong, future-proof packaging for the launch of six vegan products.
The basis for this was a strategic brand workshop, on the basis of which we clearly positioned the new products. In this way, we created a visible differentiation from the competition and ensured a high level of attention – especially for new customers. A total of six new vegan organic products were launched: a plant-based alternative to butter, four delicatessen salads and a spread.
We developed a creative name for the butter alternative: Vegan BUt beTTER. Type design, wordplay and color scheme merge into a fresh, modern look that reflects the brand values, communicates added value and product type and appeals to young target groups in particular.
