The Voelkel brand is actually known for its varied, colorful and always delicious natural food juices. Voelkel now also offers edible oil in four varieties – in the environmentally friendly reusable amber glass bottle. This not only ensures the best product protection, but above all less waste when cooking.
When designing the labels, we used design elements from the juice labels to create a uniform brand image and ensure recognizability on the shelf in a product category not previously associated with Voelkel. One of these elements is the organic color area in the background, which can now also be found on every other Voelkel label. In terms of color, the layouts alternate between green, yellow and orange – to match the respective variety. As edible oil in returnable bottles is still a real rarity, a corresponding bumper was integrated on the front to emphasize this added value.
The native Voelkel oil is obtained from Portuguese Demeter olives, organic rapeseed and organic sunflower seeds and impresses with first-class raw food quality as well as additional benefits such as vitamin E or a particularly favorable ratio of omega-3 to omega-6 fatty acids. The new Voelkel oils are definitely an all-round sustainable choice and stand for high-quality enjoyment for hot and cold dishes!
