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Voelkel oil is now also available in returnable bottles

The Voelkel brand is primarily known for its varied, colorful and always delicious natural food juices. Now the company is expanding its range with the launch of Voelkel cooking oil and is bringing four high-quality cooking oils onto the market – in environmentally friendly reusable amber glass bottles. This sustainable packaging not only ensures optimum product protection, but also reduces packaging waste in the kitchen and sets an example for more sustainability in cooking.

For the packaging design, we deliberately incorporated design elements from Voelkel’s juice line. The goal was to create a consistent brand image that ensures recognition on the shelf—especially in a product category that had not previously been associated with Voelkel. A central element of the design is the organic color block in the background, which can now be found on all Voelkel labels.

The color palette of the layouts is adapted to the respective varieties and ranges from green to yellow to orange. This ensures clear differentiation between varieties and a harmonious overall aesthetic. As edible oil in a reusable bottle has been a real rarity to date, a disruptive element was integrated on the front to clearly emphasize this special added value. The relaunch thus skillfully combines sustainability, design and brand identity.

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The native Voelkel oil is made from high-quality Portuguese Demeter olives, organic rapeseed and organic sunflower seeds and impresses with its first-class raw food quality. In addition to its unadulterated taste, it offers numerous health-promoting benefits, including vitamin E and a particularly favorable ratio of omega-3 to omega-6 fatty acids, which contributes to a balanced diet.

The new Voelkel oils not only enrich the taste of hot and cold dishes, but also stand for sustainability across the board. Thanks to the environmentally friendly reusable amber glass bottle, they make an important contribution to reducing packaging waste and support a conscious, resource-conserving lifestyle.

Whether for refining salads, as a high-quality ingredient for dressings or for gentle sautéing – the versatile Voelkel oils bring a special depth of flavor and the highest organic quality to every application. They combine enjoyment, sustainability and valuable ingredients to optimally support a healthy diet. A real must-have for all those who value quality, conscious nutrition and environmental friendliness! More information about our customer Voelkel.

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Our client: Voelkel
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