The organic brand Allos is one of the true pioneers in the organic food trade and has stood for high-quality, sustainable and conscious nutrition for over 40 years. With a passion for natural ingredients and innovative recipes, Allos develops a wide range of vegetarian and vegan foods that meet the highest organic standards. The brand embodies tradition and progress in equal measure and always remains true to its values.
To underline this brand identity even more strongly, we have developed Allos’ new communication – a cross-channel communication platform that authentically conveys the unique pioneering spirit of Allos. At the center of this new strategy are the striking façade of the Allos Hof and the brand’s core values: quality, sustainability and innovation. The new communication strategy ensures a consistent brand presence across all channels – from print and online media to social media and PoS communication.
Allos’ new communication will sharpen the brand image and further consolidate Allos’ pioneering role in the natural food segment. In this way, the Allos story is told in a contemporary way and remains tangible for consumers – today and in the future.
The pioneering spirit, which symbolizes the pioneering achievements of the brand and the spirit of the pioneering days, has become the concise guiding principle.
It still drives Allos today to produce unadulterated, natural foods with passion and care.
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