Corporate design and image campaign for Stadtwerke Ulm

As a regional electricity provider, Stadtwerke Ulm is actively committed to a sustainable energy future and already includes a high proportion of renewable energy in its electricity mix. Its goal is to further increase this proportion in the coming years and to consistently drive the expansion of renewable energy. To highlight this development and raise awareness of the company’s commitment to sustainability, Stadtwerke Ulm has decided to strategically realign its brand communication.

To this end, we were commissioned to develop a comprehensive image and product campaign that authentically conveys the values and future vision of Stadtwerke Ulm. The Stadtwerke Ulm image campaign focuses on the clear message that the company not only acts as a reliable energy supplier, but also as a driving force for a sustainable, regional energy supply. The campaign aims to strengthen customer trust and at the same time appeal to new target groups who are increasingly turning to green energy.

In addition to the development of the image campaign, the entire appearance of Stadtwerke Ulm was also revised. The aim was to create a modern, fresh and future-oriented brand identity that visually underlines the sustainable corporate strategy. The new design combines a clear, concise visual and color language with contemporary typography, creating consistent visual communication across all channels.

This holistic realignment of Stadtwerke Ulm’s image campaign positions the company as an innovative, responsible energy supplier that not only focuses on sustainability and renewable energies, but is also actively involved in shaping the energy transition in the region.

As part of the new brand identity, we developed the key visual “The green shoe”, which symbolizes the fact that Stadtwerke Ulm is not yet a completely sustainable company, but is moving quickly in this direction. The campaign slogan “And we’re going further” also expresses this. For the new, more sustainable positioning of the company, we revised the logo under the claim “Together for a better environment” and adapted the corporate design accordingly.