As a regional electricity supplier, Stadtwerke Ulm already uses a high proportion of renewable energies in its electricity mix. The company wants to communicate this message and commissioned us to develop an image and product campaign and to revise the company’s entire image.
As part of the new brand identity, we developed the key visual “The green shoe”, which symbolizes the fact that Stadtwerke Ulm is not yet a completely sustainable company, but is moving quickly in this direction. The campaign slogan “And we’re going further” also expresses this. For the new, more sustainable positioning of the company, we revised the logo under the claim “Together for a better environment” and adapted the corporate design accordingly.