Under the guiding principle “I want the whole picture.” we accompanied the relaunch of the DuMont travel paperbacks with an introductory campaign – from the creative concept to the social media campaign to the implementation of all relevant sales documents and PoS elements.
The campaign was honored with the German Design Award 2020 in the category “Excellent Communications Design – Integrated Campaigns and Advertising” and the German Brand Award 2020 in the category “Excellence in Brand Strategy and Creation: Brand Communication – Integrated Campaign”.
The newly designed travel paperbacks open up a completely new approach to the destination and allow readers to immerse themselves even more deeply. They show the complete picture and get very close: the campaign conveys this closeness, arouses interest and at the same time clearly differentiates it from competing titles.
The sales folder confidently explains what is new and different about the relaunch titles. With the fold-out cover, the central idea of the series can be actively discovered right at the start of the sales pitch.
