Alnatura customers had the unique opportunity to submit their personal favorite combination of ingredients and actively participate in the development of a new organic muesli for the Alnatura Favorite Muesli campaign. Creative recipe ideas could be suggested directly on the Alnatura website over a certain period of time. The response was overwhelming: 23,000 submissions were received, from which participants were able to put together their mixes from 60 different ingredients.
After the first selection phase, an expert jury took on the difficult task of selecting the ten best creations from the numerous entries. These ten finalists were then put to a public vote in which all Alnatura fans could vote for their favorite. In the end, a particularly aromatic mixture won over the majority of participants: the winning muesli “Zimtliebe” was chosen as the official fan edition.
The “Zimtliebe” blend combines the finest organic ingredients, including rolled oats, sweet dried fruit, crunchy roasted almonds, melt-in-the-mouth chocolate and fine Ceylon cinnamon. This harmonious composition provides a perfect balance of crunchy texture, fruity sweetness and subtle spice – exactly what many muesli lovers have been asking for. With this special campaign, Alnatura has not only launched a unique muesli on the market, but has also shown how closely the brand involves its customers in the design process and responds to their wishes.
