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Pure products, pure packaging:
Soft relaunch product categories

With the aim of updating the brand image and making the appearance more concise and stringent, we designed a relaunch for Alnatura for various product categories such as pasta, oils, honey & sweeteners, juices and preserves. These are everyday products that have undergone minimal processing and stand for pure enjoyment in a varied diet.

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Our design takes into account the naturalness and authenticity of the products and strengthens trust in the brand through a clear, simple structure without staged ingredients.

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The color beige is characteristic of Alnatura’s style and is used across the entire surface of the packaging in the new concept. Variety differentiation is achieved by simple color coding.

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Further work

Alnatura - Nut cream
Alnatura
Alnatura - Nut cream
Alnatura
Alnatura - Relaunch sweet pastries
Alnatura
Alnatura - Relaunch sweet pastries
Alnatura
Alnatura - Soft relaunch packaging milk alternatives
Alnatura
Alnatura - Soft relaunch packaging milk alternatives
Alnatura
Alnatura - New packaging for the children's range
Alnatura
Alnatura Kinder
Alnatura - New packaging for the children's range
Alnatura
Alnatura - Chocolate packaging reloaded
Alnatura
Schokotafeln Alnatura
Alnatura - Chocolate packaging reloaded
Alnatura
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