With the aim of updating the brand image and making the appearance more concise and stringent, we designed a relaunch for Alnatura for various product categories such as pasta, oils, honey & sweeteners, juices and preserves. These are everyday products that have undergone minimal processing and stand for pure enjoyment in a varied diet.
Our design takes into account the naturalness and authenticity of the products and strengthens trust in the brand through a clear, simple structure without staged ingredients.
The color beige is characteristic of Alnatura’s style and is used across the entire surface of the packaging in the new concept. Variety differentiation is achieved by simple color coding.
