Alnatura wanted greater differentiation within the product group for its diverse range of nut spreads in order to make the individual varieties more clearly recognizable and make it easier for consumers to find their way around. For the Alnatura nut cream in particular, a concise visual structure was to be created that not only conveys the value of the product, but also strengthens its recognizability within the entire range.
A central element of the design is the staging of the ingredients, which was used specifically to emphasize the high quality and naturalness of the nut creams. The focus is on an authentic and appetizing presentation that appeals to consumers on an emotional level. At the same time, the design ensures a clear visual distinction between the individual varieties so that consumers can find their way around at first glance.
To create additional excitement and dynamism in the design, some of the varieties were created using two different fonts. This combination gives the packaging a modern and distinctive aesthetic that emphasizes both the artisanal quality and the natural origin of the ingredients.
Another key feature of the new packaging concept is the differentiation of varieties using color codes. Each variety has been given a unique color scheme that blends harmoniously into the Alnatura brand image and at the same time ensures quick and intuitive recognition on the shelf. This clear color coding makes the entire Alnatura nut cream range clear, facilitates purchasing decisions and ensures a coherent overall image.
This new design not only positions the Alnatura brand more strongly, but also conveys its philosophy of high-quality, natural organic products in a visually appealing way.
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