The carefully coordinated color coding, ranging from bright yellow to rich dark grey, ensures clear variety differentiation on each pack. This color palette helps customers recognize the variety of teas at a glance and quickly select their favorites. On the front, we have deliberately created space for a reduced and condensed presentation: The previously present illustrations of glass teapots receded in favor of detailed depictions of the eponymous herbs, berries and flower buds. This design decision invites you to rediscover the original enjoyment of tea and at the same time conveys a feeling of originality and quality.
Overall, the relaunch of the basic teas sets new standards in packaging design. It combines innovative design elements with an authentic brand image that convincingly conveys Alnatura’s sustainable claim both visually and in terms of content. This redesign not only strengthens the market position, but also underlines the brand’s long-standing tradition and forward-looking aspirations.
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Our client: Alnatura
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