For the soft relaunch of Alnatura basic teas, our packaging experts took a close look at every single pack and brought the design up to date. A modernized look that radiates familiar naturalness and convinces new and existing customers – that was Alnatura’s wish.
With the paper look of the light backgrounds, we have created a link to Alnatura’s closeness to nature and refer to the organic origin of the natural ingredients such as sage, rosehip, chamomile, etc. The color coding, which ranges from bright yellow to rich dark grey, ensures clear differentiation between the varieties on each package. We have also reduced and condensed the design on the front: The illustrations of the glass teapots have made way for the eponymous herbs, berries and flower buds of each tea variety – and now invite you to enjoy the original tea.
