The packaging for Alnatura plant-based drinks – oat, oat vanilla, barista, soy and hazelnut – has a modern and clear design following our soft relaunch. The revised design ensures a tidy, concise look that not only makes the products more recognizable, but also underlines their high quality. Eye-catching, bright colors give each variety its own visual identity, making it easier to distinguish them on the shelf. Thanks to this strong coding, customers can now find their preferred variety even more quickly.
A central design element is the variety-giving ingredient, which adorns the front of the packaging as a decorative element. It ensures clear visual identification and emphasizes the naturalness of the products. For the oat vanilla and barista varieties, we have deliberately deviated from the pattern to emphasize the special character of these varieties. This creates an exciting, differentiated packaging design that offers uniformity on the one hand, but also sets individual accents on the other.
In addition to the color scheme, the typography has also been revised. The font is now not only significantly larger, but also uniformly in white, which ensures better legibility and clearer communication of product information. The Alnatura logo now stands out more from the background, optimizing brand perception. These adjustments lead to improved orientation on the sales shelf and at the same time ensure greater differentiation from the competition.
In addition, small but effective details have been integrated to give the packaging an even higher quality appearance. The harmonious color coordination and clear lines ensure an aesthetically pleasing overall look. The new design not only creates a fresh look, but also conveys the values of Alnatura – sustainability, naturalness and quality.
In addition, care was taken to ensure that the packaging is not only appealing, but also functional. Clear structures, an intuitive design and an improved choice of materials facilitate handling and encourage the decision to buy. The result is an all-round optimized design that inspires existing customers, appeals to new target groups and makes Alnatura products even more attractive.
