Following our soft relaunch, the packaging of the Alnatura plant-based drinks oat, oat vanilla, barista, soy and hazelnut is tidy, concise and brightly colored. Each drink has its own characteristic color and thus a strong coding. The ingredient giving the variety is used as a decorative element on the front of the packaging – except for two Alnatura plant-based drinks: Oat Vanilla and Barista, where we have deviated slightly from the pattern.
The significantly larger and now uniform typography in white, as well as the Alnatura logo, now stand out much more than before and thus create the clarity desired by the customer, orientation for the customer and differentiation from the competition.
