Crisp, juicy and sweet and sour – this is exactly the taste consumers prefer in apples. The range on the market is often confusing: numerous varieties with changing names, especially in the organic sector, make the choice complicated. The idea: a flavor brand that offers orientation and makes targeted use of the variety. Together with the Fördergemeinschaft ökologischer Obstbau e. V., we developed the strategy for an apple brand that unites different organic varieties under a clearly defined, consumer-friendly world of taste.
The first step: the development of a concise name that conveys the claim to organic and quality and is easy to remember – including brand registration and brand protection. With the memorable logo, the striking claim and the powerful corporate design , we gave the brand a visually and linguistically unmistakable identity that harmoniously combines quality, naturalness and enjoyment.
In short: an authentic apple brand that creates trust, provides orientation and makes shopping easier – for retailers and consumers alike. Our second step: an attractive sales folder for B2B communication including sales promotion materials to inspire retailers with the new brand and whet their appetite for the first listings.
Our second step: an attractive sales folder with an eye-catching layout for B2B communication, including sales promotion materials, to inspire retailers with the new brand and whet their appetite for the first listings. The pictures of the apples and the apple crates were taken in our in-house photo studio VISCOM, which specializes in food photography.
A landing page provides information about the brand in a simple, appealing way.
The next steps are already in the pipeline and we hope that the brand will soon reach the consumer. The necessary measures are already being planned.
More information:
Our customer: Fördergemeinschaft
ökologischer Obstbau e. V.
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