A concept that brings the brand identity to life and strengthens the product experience – that is the aim of our packaging design for Haferkater. The Berlin-based company offers freshly prepared porridges and a nutritious range of snacks to go in stores at central urban transportation hubs throughout Germany, in ICE restaurants and in selected food retailers. The focus is on natural ingredients, conscious enjoyment and breakfast with a positive impact – true to the motto “Porridge with Purpose”.
Our clear, simple packaging design develops the stylized ear of corn of the logo further and shapes it as a powerful stylistic element. We designed new products such as toppings and granola as well as cups, bags, wrap paper and porridge cups for the store fittings. The packaging is partially compostable and reflects the company’s high standards of sustainability and transparency.
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