A concept that brings the brand identity to life and enhances the product experience —that is the goal of our packaging design for Haferkater. The Berlin-based company offers freshly prepared porridges and a selection of nutritious snacks to go at stores located in central urban transportation hubs throughout Germany, in ICE train restaurants, and at select grocery retailers. The focus is on natural ingredients, mindful enjoyment, and breakfast with a positive impact—true to the motto “Porridge with Purpose.”
Our clear, simple packaging design develops the stylized ear of corn of the logo further and shapes it as a powerful stylistic element. We designed new products such as toppings and granola as well as cups, bags, wrap paper and porridge cups for the store fittings. The packaging is partially compostable and reflects the company’s high standards of sustainability and transparency.
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