Using vibrant colors and a striking visual style, we’ve given the Davert convenience product line a fresh, modern packaging design that clearly organizes the variety of products and presents them in a visually appealing way. The goal was to bring visual order to the ever-expanding convenience range and make it easier for customers to navigate the various categories. Two key aspects were the focus: clear differentiation between product types within the range, as well as a distinct visual distinction between the pan-fried, soup, and burger dishes and the quick-prep cups.
To make this differentiation clear, we developed a sophisticated color concept that gives the individual categories an unmistakable visual identity. Each product group was given its own color scheme, which blends harmoniously into the overall image of the Davert brand, but still ensures immediate recognition. This allows customers to distinguish between hearty stir-fries, warming soups, creative burger variations and the quick cups at first glance.
In addition to the color scheme, the visual language also played a decisive role. We opted for high-quality, appetizing food photography that emphasizes the freshness and quality of the ingredients and at the same time underlines the preparation character of the products. While the pan-fried dishes, soups and burgers are presented in generous, handcrafted images, the cups feature a compact, practical presentation that visually emphasizes their quick preparation and to-go character.
This new packaging design gives the Davert convenience range a modern, fresh and clear design that not only strengthens brand perception, but also enables intuitive navigation at the point of sale. Customers can choose their desired products more quickly, while the packaging conveys Davert’s core values – organic quality, sustainability and enjoyment – in every respect.
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