We have given the Davert Convenience range a fresh look with bright colors and striking imagery. The aim was to give the constantly growing convenience range more visual clarity in the individual categories. Two aspects in particular should be emphasized more strongly: the differentiation of varieties and the visual distinction between the pan-fried, soup and burger dishes and the quickly prepared cups.
We developed a packaging design that uses large color areas and different typos to differentiate between cups and dishes and make the product content easy to understand. For dishes such as the Orient Burger or the Moroccan pan, the appetizing serving suggestion is now the central element. With the cups, on the other hand, the focus is on the dynamically arranged ingredients.
In addition, the Davert facts were introduced specifically for the convenience range, which immediately show the consumer what is special: all convenience products are produced without yeast extract, palm oil or other additives – without frippery.
