Following an extensive strategic process, we repositioned Davert and developed a completely new identity, from the logo and packaging to communication.
The centrepiece of the relaunch: the different, striking colours used for each product category, achieving a strong facing on the shelves. Through the type of design, plenty of space was created for the brand itself. Nevertheless, there is still space for additional value, such as the guarantee of origin.
The Davert brand significantly improved its trade presence via the relaunch and they were able to nearly double their revenue in the space of three years.
The new brand identity was awarded with the German Brand Award and the German Design Award in 2016 and 2018.