With Davert’s communication campaign, Eberle has once again impressively demonstrated that creativity and innovation are closely linked. Eberle has taken the brand identity for organic pioneer Davert to the next level. Taking inspiration from the product packaging’s vibrant rainbow-colored accents, we’ve adopted a bold, full-surface, colorful approach for the brand’s communication strategy as well. The fitting slogan: “Organic Is This Colorful.” The goal was not only to highlight the products’ sustainable qualities but also to visually underscore their zest for life and dynamism.
During the creative process, a conscious effort was made to ensure that every facet of the communication concept reflects the vitality and diversity of Davert. The choice of bold colors and modern design elements underlines the innovative spirit of the company. The use of playful graphic elements and dynamic layouts creates an atmosphere that conveys both energy and naturalness. This approach shows that organic products do not have to be boring or old-fashioned.
In addition, the entire communication presence was designed in such a way that it ensures a high recognition value in all media – from print to online. The combination of an authentic brand message and artistic design makes the Davert communication presence a showcase model in the industry. Davert presents itself as a modern pioneer that combines traditional values with innovative ideas and thus sets new standards in the organic world. This colourful campaign makes it clear that sustainability and joie de vivre harmonize perfectly.
Davert’s new visual strategy not only reflects the demand for the highest quality, but also emphasizes the emotional connection to consumers. Innovative designs and bold color choices create a brand identity that is both fresh and timeless and has a significant impact on the future of the organic industry. This impressive campaign shows how tradition and modernity can be successfully combined.
For the launch of the new website, Davert ran a large-scale campaign that reached more than 25 million people.
We have continued the new appearance in various advertising materials such as sales folders, advertisements and on the Davert website. We have also worked everything out in a CD manual.
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