For 100 years, Dr. Schaette has been synonymous with high-quality, natural medicines and care products for animals. Drawing on in-depth knowledge of naturopathy and many years of experience, the company develops sustainable products that support the well-being of animals. For the new, exclusive product line for horses, we further developed the Dr. Schaette brand identity and created a well-thought-out concept that perfectly reflects the brand’s values. In addition to the strategic direction, we handled the design of the new packaging and developed customized communication strategies for digital and print media to showcase the product line effectively.
A central component of the new brand identity is the tagline “Knowing what’s good for horses,” which builds trust and underscores Dr. Schaette’s long-standing expertise in natural animal health. It serves as the overarching communication framework for the entire brand and ensures a consistent, strong positioning. By specifically addressing the target audiences, employing high-quality visual design, and conveying a clear brand message, the new product line is being successfully launched into the market. In this way, the Dr. Schaette brand identity strengthens the brand and sustainably highlights the company’s expertise in natural health. The new packaging design highlights the natural ingredients with illustrations of medicinal plants. All illustrations were created in-house.
We designed the new website with an integrated store and implemented an accompanying Google Ads campaign for the launch. The new newsletter is an important tool for communicating with customers.
We designed a product catalog with extensive information for both dealers and end users.
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