Weleda Euphrasia D3 Eye Drops are a proven natural remedy and are part of Weleda’s Focus line. They are regularly promoted through targeted point-of-sale (POS) campaigns to highlight their gentle, natural effects on irritated and dry eyes.
For the current campaign, we developed a comprehensive communication strategy that highlights Weleda eye drops both visually and in terms of content. From the creative design and implementation to the preparation for use in pharmacies, we executed the campaign to ensure high brand recognition and targeted customer engagement.
With its appealing, nature-inspired design and informative content, the campaign highlights the gentle, plant-based effectiveness of Weleda eye drops and makes them easily accessible to pharmacy customers. This not only boosts visibility at the point of sale but also fosters trust in Weleda’s proven natural remedies.
The POS measures include an eye-catching window display that draws attention from the street and alerts customers to Weleda Euphrasia D3 Eye Drops. Through targeted visual design incorporating natural elements, the gentle, plant-based effects of the eye drops are emphasized, reinforcing their positioning as a proven natural remedy.
In addition, sidewalk posters ensure increased visibility outside the pharmacies. They communicate the benefits of Weleda eye drops clearly and concisely, arouse interest and invite potential buyers to take a closer look at the product.
Compact counter displays placed indoors offer a direct incentive to buy at the point of sale. Their strategic placement near the checkout area or in the consultation area draws customers’ attention to the product in a targeted manner. The displays not only save space, but are also designed to effectively convey the campaign’s core messages.
Thanks to these well-thought-out POS measures, the visibility of Weleda eye drops in pharmacies is enhanced, and the purchasing decision is supported by an appealing, trust-building product presentation.
In addition, further sales and information materials were designed and implemented.
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Our client: Weleda
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