New website and online measures for Dr. Schaette

For the launch of the new Dr. Schaette product line, which was specially developed for horses, we implemented a comprehensive concept that presents the brand in a modern, high-quality and target group-oriented look. In addition to the strategic brand development and the new packaging design, the main focus was on the Dr. Schaette website relaunch.

This included the complete redesign of the website, which is not only informative but also visually appealing and perfectly reflects Dr. Schaette’s philosophy. The new website was expanded to include an integrated online store that offers a user-friendly and intuitive shopping experience. The digital presence was supplemented by a specifically designed newsletter that regularly informs customers about new products, specialist knowledge and offers.

To further increase the reach of the new product line, we also developed an accompanying Google Ads campaign that effectively targets potential buyers and directs them to the new platform. With this holistic approach, the Dr. Schaette relaunch website creates a strong digital presence and supports the brand launch on all relevant channels.

The new website brings the new claim “Knowing what’s good for horses” to life: users can find in-depth knowledge in the guide as well as articles on current topics in the blog – everything to do with horse health. Testimonials on products and a comprehensive medicinal plant encyclopedia complete the site and close the loop on the products. A new newsletter also provides regular information about new, informative content and offers.

For the new online store, we are implementing a Google Ads campaign that links to the various bestselling Dr. Schaette products with search network ads.