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DuMont social media campaign

To generate awareness and interest for the newly published book “Miss Everest” by Bonita Norris, we developed a social media campaign for DuMont.

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Videos and slideshows were placed on Facebook and Instagram, which were seamlessly integrated into other advertising media such as PoS displays and print ads.
The ads ran successfully for four weeks and reached 1.08 million people.





Further work

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