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Brand identity and packaging for the new Dr. Schaette product line

Dr. Schatte has been producing natural remedies and care products for animals for 100 years. For the new, exclusive product line for horses, we were responsible for the concept and developed and implemented the new packaging design and accompanying communication measures for digital and print.
The new claim “Knowing what is good for horses” creates trust in Dr. Schaette’s expertise and many years of experience in the field of natural animal health and forms the communicative umbrella for the entire brand identity.

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The new packaging design focuses on the natural ingredients with illustrations of the medicinal plants. All illustrations were realized in-house.

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We designed the
new website with an integrated store
and implemented an accompanying Google Ads campaign for the launch. The new newsletter is an important tool for communicating with customers.

We designed a product catalog with extensive information for both dealers and end users.

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Further work

Dr. Schaette - New website
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