Brand identity and packaging for the new Dr. Schaette product line

For 100 years, Dr. Schaette has stood for high-quality, natural medicines and care products for animals. With in-depth knowledge of naturopathy and many years of experience, the company develops sustainable products that support the well-being of animals. For the new, exclusive product line for horses, we further developed the Dr. Schaette brand identity and created a well thought-out concept that optimally reflects the brand’s values. In addition to the strategic direction, we also created the new packaging design and developed customized communication measures for digital and printed media to showcase the product line in the best possible light.

A central component of the new image is the claim “Knowing what is good for horses”, which creates trust and underlines Dr. Schaette’s many years of expertise in natural animal health. It forms the communicative umbrella for the entire brand and ensures consistent, strong positioning. The new product line is successfully introduced to the market through a targeted approach to the target groups, high-quality visual implementation and a clear brand message. In this way, the Dr. Schaette brand identity strengthens the brand identity and highlights the company’s natural expertise in the long term. The new packaging design focuses on the natural ingredients with illustrations of the medicinal plants. All illustrations were realized in-house.

We designed the new website with an integrated store and implemented an accompanying Google Ads campaign for the launch. The new newsletter is an important tool for communicating with customers.