The LET Group, with over 50 years of experience in the planning and installation of power supply systems, specializes in customer-specific solutions and in-house developments. Its focus is on the development of innovative technologies that guarantee a reliable and efficient energy supply. With a team of around 250 employees at seven German locations, the LET Group supports infrastructure and energy suppliers as well as customers from industry, commerce and administration in the implementation of modern and sustainable power supply solutions.
Its broad area of expertise includes AC and DC systems, charging management solutions as well as battery and charging technology that contribute to increasing the availability of grid feed-in. Close cooperation with customers makes it possible to develop customized solutions that meet the highest technological and economic requirements. Through continuous research and development, the LET Group always keeps its finger on the pulse of the times and reacts flexibly to new challenges, such as the increasing demand for renewable energies and sustainable power supply concepts.
Our task was to develop a modern, uniform and customized brand identity for the LET Group and its subsidiaries. This included revising the corporate design with a consistent brand label that visually emphasizes the group’s common identity. A central element of our work was the development of a group website that not only clearly presents the core competencies and services of the LET Group, but also offers customers intuitive navigation and a modern user experience.
In addition to the main page, individual company pages and a modern careers page were developed for the entire group. A particular focus was on SEO optimization to ensure that the LET Group is optimally visible online. Through targeted measures in search engine optimization, content strategy and technical performance, we have sustainably strengthened the group’s digital branding – and future-proofed its brand presence.
