For one of Germany’s oldest energy suppliers, ZEAG Energie AG, we developed a regional campaign under the motto: “Here is the energy”. This is intended to bring the people of Heilbronn closer to regionally generated electricity. We even climbed to unusually lofty heights for the impressive motifs.
Behind the newly developed claim “Meine Zukunft Energie AG” lies a central message: the sustainable future lies in the region. Both existing customers and potential new customers should be able to see at first glance that investing in their own region is worthwhile – for people and the climate. Citizens can, for example, participate financially in the wind farm – and thus sustainably secure the region.
We continued to communicate the campaign in various advertising media such as advertisements for the daily newspaper, banners and on social media.