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Be part of it:
#TEAMKLIMA for a CO2-neutral Ravensburg

To promote climate awareness among the Ravensburg population, we have developed a testimonial campaign for the city of Ravensburg with the motto #TEAMKLIMA, which encourages people to get involved. As in a real team, #TEAMKLIMA stands for team spirit, cohesion, motivation and the achievement of a common goal: a CO2-neutral Ravensburg. After all, getting involved and “sticking with it” is difficult and not very popular – especially in times when the topics of sustainability and climate protection seem to be omnipresent.

Whether club coach, professional sportswoman, cabaret artist, singer or weather professional: the #TEAMKLIMA is a colorful mix of well-known personalities from the city and thus offers a particularly diverse identification potential. Each of the 20 team members presents their own personal tip for more climate protection in everyday life. In order to expand the campaign’s reach, the plan is to recruit even more of the city’s citizens as testimonials.

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For the poster campaign, we developed the #TEAMKLIMA logo, photographed the testimonials and realized many advertising materials such as large-format banners (construction fence, roll-up on wood). In this way, we set a design framework that ensures strong recognition.

In addition, we designed give-aways that take up and spread the themes in a meaningful way. It is interesting to see how differently one can approach the topic of climate protection in everyday life.





Further work

City of Ravensburg - Climate campaign
Stadt Ravensburg
Stadt Ravensburg Klima
City of Ravensburg - Climate campaign
Stadt Ravensburg
City of Ravensburg - Climate messenger
Stadt Ravensburg
Klimabote Stadt Ravensburg
City of Ravensburg - Climate messenger
Stadt Ravensburg
Heidelberg Chlorella - New website
Heidelberg Chlorella
Heidelberger Chlorella Web
Heidelberg Chlorella - New website
Heidelberg Chlorella
Weleda - innovative Xmas floor display
Weleda
Weleda Xmas Display
Weleda - innovative Xmas floor display
Weleda
Weleda - Natural wisdom food supplement
Weleda
Weleda Nahrungsergänzungsmittel Naturweisheit
Weleda - Natural wisdom food supplement
Weleda
Allos - New communication platform
Allos
Allos Neue Kommunikation Vorschau
Allos - New communication platform
Allos
Vitafy - Packaging for low-carb products
Vitafy
Vitafy Low Carb Packaging
Vitafy - Packaging for low-carb products
Vitafy
Alnatura - Packaging relaunch for vegan products
Alnatura
Alnatura vegane Produkte Verpackung
Alnatura - Packaging relaunch for vegan products
Alnatura
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