To promote climate awareness among the Ravensburg population, we have developed a testimonial campaign for the city of Ravensburg with the motto #TEAMCLIMATE, which encourages people to get involved. Just like in a real team, #TEAMCLIMATE stands for team spirit, unity, motivation and the achievement of a common goal: a CO2-neutral Ravensburg. Because joining in and “sticking with it” is difficult and not very popular – especially in times when the topics of sustainability and climate protection seem to be omnipresent.
Whether club coach, professional athlete, cabaret artist, singer or weather professional: the #TEAMCLIMATE is a colourful mix of well-known personalities from the city and therefore offers particularly diverse identification potential. Each of the 20 team members presents their own personal tip for more climate protection in everyday life. In order to expand the scope of the campaign, there are plans to recruit even more citizens of the city as testimonials.
We developed the #TEAMCLIMATE logo for the poster campaign, photographed the testimonials and realised many advertising materials such as large-format banners (construction fence, roll-up on wood). In this way, we created a design framework that ensures strong brand recognition.
In addition, we designed give-aways that take up and convey the themes in a meaningful way. It was interesting to see how differently the topic of climate protection can be approached in everyday life.