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Packaging for Müller: Froop Naturgenuss

For consumers who like it tasty, the Alois Müller dairy has now developed Froop Naturgenuss. It’s all about the natural taste experience of gently pureed fruit on fine yogurt. The customer’s wish: a differentiating look for the four varieties in the Naturgenuss strawberry, raspberry, mango and peach-passion fruit range, which nevertheless matches the established varieties. The product characteristics “less sweet in taste” and “without gelatine” should be clearly communicated here.

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With the centrally positioned black circle, including the product range name, we have created the look of a separate brand that still allows the connection to the existing range. The color illustrations in watercolor style on a light background and the matching filigree disruptive elements convey the natural fruit experience that the new Froop Naturgenuss promises its customers.

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Further work

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