Raccoon Packaging for sustainable products

Packaging relaunch for Waschbär

Since 1987, the Waschbär brand has been offering ecological alternatives for all areas of everyday life, focusing on sustainable materials and environmentally friendly production processes. With the Waschbär packaging, another significant step has now been taken to further develop the brand image. Following the comprehensive brand relaunch in 2018, the packaging design had to be adapted to the new visual identity. As part of this process, we developed a revised packaging concept for around 80 different drugstore products that integrates harmoniously into the new brand identity while clearly communicating Waschbär’s values of sustainability, transparency and quality.

The challenge was to create a uniform and recognizable design language that visually combines the diversity of the product range while preserving the individual character of each product. The new Waschbär packaging is characterized by a clear, reduced design that dispenses with superfluous design elements and instead impresses with naturalness, authentic color worlds and easy-to-read typography. It was particularly important to emphasize the sustainable aspects of the packaging – from recyclable materials to environmentally friendly printing processes.

The new packaging design not only strengthens the brand identity, but also meets customer expectations for environmentally conscious products. The Waschbär packaging combines aesthetic design with functional sustainability and thus sets a clear signal for future-oriented, responsible product design.

We reworked the packaging design for a variety of products from different areas, including cleaning, room fragrance, pest control, washing and cosmetics. The aim was to create a visual bracket that connects the entire product range and clearly communicates both the recognizability and the values of the Waschbär brand.

The result is a stringent design concept that perfectly matches the brand identity and makes the Waschbär products recognizable as such at first glance. A uniform design language not only strengthens the brand perception, but also facilitates navigation within the range – customers can find their desired products quickly and intuitively. In addition, the clear design ensures that the sustainable aspects of Waschbär products come to the fore and conscious consumption is encouraged.

For a consistent and harmonious brand appearance, we have designed a background in a natural paper look for all packaging, which underlines the brand’s environmentally friendly philosophy. This design is complemented by a striking bar in raccoon green at the bottom of the packaging. This color combination not only creates a strong visual identity, but also specifically highlights the sustainability character of the products.

In addition, care was taken to ensure that the design is not only aesthetically pleasing, but also informative. Clear typography, well-structured product information and easy-to-understand symbols ensure that consumers can see at a glance what sustainable benefits the respective product offers. At the same time, there is enough space for emotional design elements such as gentle color gradients or illustrations that further emphasize Waschbär’s natural concept.

With this new packaging design, Waschbär combines modern, environmentally conscious product design with high functionality and creates a strong visual identity that radiates trust, transparency and sustainability.